ADVERTISING is accepted as a necessary part of modern business promotion It has won a place for itself In virtually every Industry Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Otago Daily Times, Issue 23109, 8 February 1937, Page 12
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57Page 12 Advertisements Column 2 Otago Daily Times, Issue 23109, 8 February 1937, Page 12
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