ADVERTISING is accepted as a necessary part of modern business promotion It has won a place for Itself In virtually every industry Rightly directed and prepared, advertising has proved that 11 can return a profit to the' advertiser But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Bibliographic details
Otago Daily Times, Issue 23054, 3 December 1936, Page 15
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57Page 15 Advertisements Column 2 Otago Daily Times, Issue 23054, 3 December 1936, Page 15
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