ADVERTISING la accepted as a necesaary part of modern business promotion It bas won a place for Itself In virtually every industry. Rightly directed apd prepared, advertising has proved that It can return a profit to the advertiser. But advertising should always bo considered as a business enterprise, and not as a magic formula for unearned success.
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Otago Daily Times, Issue 22905, 12 June 1936, Page 12
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57Page 12 Advertisements Column 3 Otago Daily Times, Issue 22905, 12 June 1936, Page 12
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