Page 3 Advertisements Column 3

Otago Daily Times, Issue 22833, 18 March 1936, Page 3

You are only as young as your figure .... Berlei keeps your figure young r. iWh. m «*SS EVENING FROCK Demands soft mouldln( in a lovely unbroken (In. ... backless Berlel controlette in stretchable Fabric, lightly boned. 1 m A" iiiii ■ m m Jo* i AFTERNOON FROCK Needs trim softness ... Berleicontrolette, wrapon or step-in lightly boned. In plastic fabrics, net and all soft, non* stretchable fabrics. kV WM m SPORTS Be smoothed, smarten, ed, free .. in Eex.es (If slim) or two - way stretch Controlastlk with a little front boning if abdomen typo. ■ r 1 m m m m Sltf 'lfJto <yi' t a o\\,Y tm I<S t *V) * y> S'i * ■4K & 0 • • The fashion and the frock dictate the Berlei . . ® Arc you modern on the surface—and ‘old-style’ underneath ? Wearing this year’s frock over last year’s figure ? What hope, then, of looking smart or groomed! Corset lines change as fashion changes—as surely, as quickly. Buy your frock and its Berlei together ... Learn to think of them together and learn the secret of smartness. O Under a frock like this what foundation? Surely, the Berlei that gives smooth control with utter softness—never, never the corseted look. No suspender bulges, please ... no traces of fastening ... no roll of flesh at thigh or waist. All the signs point to a one piece controlette. And what gorgeous ones Berlei brings you I In glamorous, soft fabrics with the magic inwoven stretch. Like thistledown to feel, like French lingerie to look at, but what miracles they work on the figure! • Remember it’s not the frock you wear that makes your figure attractive, but the Berlei you wear it with! y hovely to look at Delightful to wear

This Miik is grand stuff for keeping you lit. Pasteurized MILK vA A DVISRTISING points out the merits of A a product and Impresses the buyer with Its desirability.