NEW COLOURS

Otago Daily Times, Issue 22742, 30 November 1935, Page 18

NEW COLOURS

GLOUCESTER GREEN KENYA RED (Fbom Our Own Correspondent) (By Air Mail) LONDON, November 9. Everyone interested in colour is acquainted with the charms of "Jubilee Blue,” “Margaret Rose Pink,” “Marina Green ” —all of which were named by royalty. To the list with distinguished names have been added “ Gloucester Green ” and "Kenya Red.” The Duke of Gloucester has sponsored the former —an attractive dark bluish green, and the Duchess of Gloucester the latter, which is a very beautiful rust red to be known as “ Kenya Red.” It is interesting to note the actual wording of Lady Alice’s message to Lord Derby, the patron of the British Colour Council: — "The Duke of Gloucester has named the dark green ‘Gloucester Green.’ I should very much rather name the red * Kenya Red.’ I have stayed a great deal in that colony during the last five years, and take a great interest in its welfare. The actual shade is very similar to the soil in many parts of the country.” This action of the Duke and his bride will be much appreciated by all colourusing industries, not only in this country, but in the dominions, who will find in this yet another proof of the interest taken by the Royal Family in all that concerns them. Both colours show a discriminating taste, and are most happily chosen from the point crf view sf industry, which, as a whole, will be able to use the colours in a variety of ways. They are an excellent choice for the autumn. They will look most attractive in sports wear, for country tweeds, for afternoon gowns, and for millinery. The colours are charming on the mattsurfaced crepes so much in evidence at the moment, and “ Gloucester Green ” is expected to make a special appeal as a new colour for men’s wear in sports hosiery, knitwear and for tie silks and scarves. The colours are equally appropriate for introduction into pottery, furnishing fabrics, carpets, tiles enamels, leather, etc. In fact, all colour using industries should be stimulated by this thoughtful and gracious action on the part of the Duke of Gloucester and the Lady Alice Scott The new colour —“Jewel Blue’-—seen for the first time' in the Reville gown which her Majesty the Queen wore at the Royal wedding ceremony will be the popular shade for the spring and summer fashions of 1936. It is that lovely soft pastel shade one sees in the Mediterranean sky on a cloudless day in June, and is equally becoming to blonde and brunette —and to the young and the “ not-so-young.” Mr C. B. Cochran will open his coming new revue, “ Follow the Sun,” with a grand fashion parade in “ Jewel Blue.” Incidentally, his famous “ Young Ladies ” will throughout this revue be clothed from head to foot, for he agrees with Mr George Bernard Shaw, that “ the secret of sex-appeal lies in clothes.” The magnte that attracts a man to woman is clothes, and the wise woman, having made her capture, holds her man by the same subtle all-powerful magnet. The pendulum of fashion will swing in the opposite direction next year. Women will be properly clothed again, and the thermometer of sex-appeal will at once commence to rise. The fact that the silk used for the Duchess of Gloucester’s wedding dress was made by a British firm has created widespread interest, and orders for the silk have been received from firms in Canada. Australia, India, New Zealand, South Africa, the West Indies, and from many firms in Britain. In response, quantities of the material —which, with the bride’s approval, has been named “Alalice ” —have been sent out. The ordering of the royal wedding dress from a British firm has gratified the home silk industry. It is felt that the departure should be of considerable benefit to the trade in the future.