In addition to the motor traffic there are now some 8.000,000 pedal bicycles on the British roads. Advertising is accepted as a necessary nart of modern business promotion. It has won a place for itself in virtually everv industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be consideied as a business enterprise, and not a« a magic formula for unearned success.
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Otago Daily Times, Issue 22630, 23 July 1935, Page 5
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74Page 5 Advertisements Column 2 Otago Daily Times, Issue 22630, 23 July 1935, Page 5
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