Page 13 Advertisements Column 1

Otago Daily Times, Issue 22545, 12 April 1935, Page 13

Why Society Women Shampoo , Own Hair PREJUDICE AGAINST “ALKALINE ” SOAP. You can’t imagine how many society women now wash their own hair—not as an economy fad—but because they wish to be sure they are not getting on to their hair any soaps or readymixed shampoos which contain any free “alkali,” a harsh chemical that dries the scalp, burns the hair, and makes it brittle. Really the most elegant and safe thing to use is Colinated Cocoannt Oil (a positively neutral, pure, saponified, but quite greaseless liquid), which is not at all expensive—but is far, far better than “alkaline” soaps or other scalp-injurious things. Every chemist now supplies this, and a few ounces last you and mother, sisters and brothers for months. Just wet, the hair with water and rub it through—thoroughly. One or two teaspoonsful is plenty to create a big quantity of rich, heavy, creamy lather.. It cleanses delightfully, and rinses out easily. The hair dries quickly and easily, and comes out bril-. liant, soft fluffy, wavy, and fresh as a daisy, looking thicker than it actually is. Best of all, Colinated Cocoannt Oil leaves the hair as easy to dress again as though you hadn’t washed it at all. And yet it loosens and carries off every bit of excess oiliness, dust, dirt, or dandruff scurf.— (Copyright.)