4 DVERTISING Is accepted as a necessary part of modern business promotion. It has won a place for itself In virtually every Industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Otago Daily Times, Issue 22504, 23 February 1935, Page 18
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58Page 18 Advertisements Column 6 Otago Daily Times, Issue 22504, 23 February 1935, Page 18
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