Page 27 Advertisements Column 4

Otago Daily Times, Issue 22356, 1 September 1934, Page 27

m m m m mi W G vm SS«A ■ Nfe*~ & VL m THE SMART DULLNESS OF SUEDE..V jne, Walker. Rudkin, Limited, ChrUtchureh and Ashburton. Canterbury Suede Super Lock* nit lies smooth and blameless under the tightest frocks. It’s beautifully cut, and its clever weave preserves its slender fit. It’s the softest, finest locknit you can buy. Looks 100 feminine and fragile for words, but just you try to wear it out! Won’t fade with washing, and never looks jaded. Called ‘Suede,’ because of its smart, dull finish. Sounds like luxury. And so it is —in all but price. See it at any smart store. 60 filaments to the strand—instead of 30 to 40 as in other locknits—make Canterbury Suede Super Locknlt stronger and finer than any other .

or Spring I nil, the most joyous hum of the year, bring* you Shoe* that will ha a joy to wear, a thrill to buy. Hera are three of the many new model* w* are now ihowing. Come and ice them. If yon can’t call, mail your order. Wa * guarantee intisfaction. A—Ladles’ Taupe Pigskin Derby Shoes, rubber soles and heels, lugger facings. Absolutely new. As Illustrated. Also, same material In £ Ghlllie Lace Shoe—--29/6 mm B—Ladles’ Black Patent Two-eyolet Tie Shoes with Spanish heels. An extremely smart design, as Illustrated. Same in Nigger and Black Glace Kid. Also with Cuban heels— C—Ladle*' Fawn Python Tie Shoe*. Nigger Brown facings, Cuban heel*. A yery exclusive model. As Illustrated—--12/9 22/6 A fine selection et MW Spring Model* In Whit* Kid Court and Tie Sheas just to hand— , - 19/6 Footwear Specialist* DUNEDIN

0 0 0 0 She's a very important person is the Housewife, and no business can succeed without her goodwill. She holds the key to the Home Purse, does 85 per cent, of the actual buying, and probably 75 per cent, of the choosing as well. And the best method of appealing to her? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the advertisements. mm 4& a Ji-i/ PiP'S She entertains, too, and over the afternoon tea she chats, and talk (urns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is influenced by her. She knows from experience that, to be consistently advertised, a product must be good. Tell her about your goods through the columns! of the daily papers. She’s your greatest market —and your most powerful. LET THE NEWSPAPERS HELP YOU TO SELL