Page 4 Advertisements Column 1

Otago Daily Times, Issue 22203, 5 March 1934, Page 4

»£/ «< CAN BE OUT ■OF-DMiTOO/ -£\;;.■:'.Cars-if'this modern;«^,,;'^th^ their rieyoiu-H tionary, chance* in, engine., design, synchro-*; ?i?:-3meslii gears and 1934 ; MUST have a' modern oil to> operate smoothly, sweetly and economically— must, haveHOUGHTON'S De Luxo Vital/ Motor Oil!' Made by the only manufacturers who have kept pace With modern lubrication requirements. Refined from "rare tough 'crudes" that cost £o|tr i i-ti)nM^'that v and filtered through'bone charcoal to remove all traces of free carbon, it offers dependable protection for delicately $ -parts ! And although it costs a litde more ,j per-gallon, you'll find* it costs far less per mile because- it is guaranteed good -for 2,000 miles of trouble-free travel 1 ■"■'•."• ;■'.■":' Obtainable from all Sarn'ea Station! and Garages. - ; N.Z. Distributors: PAYKBL BRt»S., LTD., Auckland, Wellington, Christchurch, and Dunedia, .•Md!lW:f Be Luxe J * MOTOR OIL Tffocl^tibAS*

Must you "make the old car serve?" * then let New Champions I *■:. /: ;rrbritig out every * I bit of its power and smoothness S%$&A AN EMPIRE PRODUCT. HOPE GIBBONS LTD. Diltributor* W«H!n«tou—ChrUlchurch Auckland. Champion s sparking plugs

Whatever your needs in smart mercery you'll find the most up-to-date selection at Arthur's. . . . Prices to suit purse. Calk J.& J. ARTHUR Ltd. George Street mT * DVERTIsiNQ It accepted as a necessarj it;u«*- won • place for: itself in virtually •t«i* ;lnao«ry.< Rightly-directed and prepared, advertising 'baa proved that it can ' return ■ a to the advertiser: But ': advertising should always be considered as a bualnese enterprise, and not as a magic formula .'tor.unearned success.