OBITUARY

Otago Daily Times, Issue 22023, 4 August 1933, Page 9

OBITUARY

MR ARTHUR CLEAVE (Special to Daily Times.) AUCKLAND, August 3. Mr Arthur Cleave, a well-known Auckland business man, died this morning at his homo, Grcenlands, after a short illness. He was born in London 71 years ago and came to New Zealand with his parents when two years old. He was the first cadet appointed in the railway on the Auckland line and was afterwards confidential clerk to the late Mr A. V. Macdonald in the Auckland office. He had risen to the position of station master at Rcmuera when he retired ’"n order to start business on his own account in 1880. His first venture was the “ABO Guide,” and afterwards he secured a contract to advertise on hoardings at the railway stations. Mr Cleave subsequently issued the Auckland Provincial Directory, the New Zealand Bradshaw Guide, the New Zealand Illustrated Magazine, and purchased the New Zealand Sporting and Dramatic Review, as well as more recently the Pictorial Nows. He also founded the New Zealand Motor Journal. He was one of the pioneers of motoring in Auckland, his car being No. 1. He made the first motor ear record for the run between Auckland and Rotorua and the first trip by motor between Auckland and Wellington. the vehicle used being a steam locomobile car. He was long ago elected a life-member of the Auckland Automobile Association, for which he was honorary secretary for some time. Mr Cleave founded Wairakei, Ltd., which acquired Graham’s property near Taupo. He was managing director of Messrs A. Cleave, Ltd., and a director of the White Star Company and Wairakei, Ltd. He is survived by his widow and a iamily of six.