SPECIAL ADVER TISEMENTS. TT appears foolish tor THOMSONS to pur- • chase Pure Fruit Lemon Extract at 80s a, lb when a brand can be bought at 5s 3d a lb. A DVERTISING is accepted as a necessary part of modern business promotion. It has won a place for Itself In virtually every industry Rightly directed and orepared advertising has proved that it can return a profit to the advertiser. But advertising should always bo considered as a business enterprise, and not as a magic formula for unearned success.
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Bibliographic details
Otago Daily Times, Issue 21985, 21 June 1933, Page 6
Word Count
88Page 6 Advertisements Column 1 Otago Daily Times, Issue 21985, 21 June 1933, Page 6
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