Page 12 Advertisements Column 4

Otago Daily Times, Issue 21985, 21 June 1933, Page 12

Investment Talks by " The Old Counsellor " No. 11: “A 'WOMAN’S INVESTMENT’: WHAT IS IT?” This question, which has been asked several times lately, follows logically what I said here last week. Most authorities on Investment will perhaps agree that a traditional definition of “ a woman’s investment,” if it were used to describe a specific kind of security, would mean either a Government Bond or a Debenture: a highly conservative Debenture. It would be one which even an experienced investor could select, needing little more attention thereafter tiian clipping the coupons regularly. Such an investment came to be called " a woman’s investment ” because few women were at one time actively, interested in Investing money; this was considered out of their sphere. There are, however, many women to-day handling estates left them by their husbands. Thousands of resourceful women are making their own way in life. More and more housewives receive allowances for all household expenses, and many are saving from their allowances and Investing regularly. These women must learn many things their grandmothers did not need to know. Thus, a woman with a knowledge of investment, actively managing a largo cstale, can consider such factors as Income, safety, saleability, and diversification. She has as much reason as a man to extend her selections beyond the limited range which would ho desirable if she were inexperienced and her funds wore small. So wo need to revise the old definition of “ a woman’s Investment.” It depends on the woman: on her circumstances; her experience, whether she is dependent or lias dependents; on the size of her property; whether married or single—upon age—oven temperament perhaps. The wise course for any woman, whether experienced or not, is to make use of the facilities afforded hy a reputable investment house. She will find, whether she approaches tlie house in person or by letter, a courteous welcome, and. even more important, a willingness to help, plus the ability to study her requirements and advise accordingly. The Old Counsellor The Securities Corporation (N.Z.) Limited, Public Trust Building, Duuediu. Telephone 11-777, ADVERTISING pays its way, often many times over. It will permit lower prices through increased volume. It can reduce selling costs. It can lessen the time In which a product moves from factory to consumer.