THE GREATEST SELLING FORCE
In a letter to the editor of the News , Chronicle, Sir Harold Bowden, Bart., declared that, under modern and present conditions, the firm that did not, advertise in some form or other could hardly hope to survive, and was at the mercy of more alert rivals. In referring further to the activities of his own company, Sir Harold Bouden said: “The Raleigh Cycle Company has a great output to maintain, and a pro-'' gramme of expansion to carry out. W$ could not do it without advertising, and the great economy and effectiveness with-, which this can he done by use of the newspapers, suggests how foolish flit’ (ruder ’is who neglects the greatest selling force which 'the world has evi-r 1 known.
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Bibliographic details
Otago Daily Times, Issue 21598, 19 March 1932, Page 14
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126THE GREATEST SELLING FORCE Otago Daily Times, Issue 21598, 19 March 1932, Page 14
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