Page 2 Advertisements Column 1

Otago Daily Times, Issue 21361, 15 June 1931, Page 2

Your young overcoat

1 Every child needs A hot cereal breakfast : All the year round • Milk Oaties is the Perfect breakfast cereal • Rich in the elements for -"r ■ ■:■ V Health and strength, And delicious With milk, honey, I Treacle or golden syrup • Economical and Easy to prepare • Gire your children Milk Oaties * Save the Coupons. A or Sergeant Dan Heads mi" Fjor All Ages LK<fc ■ mjmm wm. Prepared by Fleming &.Co« Ltd. Core, N.Z. ' =S=* Strongly-Framed Glasses for Outdoor Sports! ; •*<%/&■ npHB lenses haying been specially prepared to meet the' Syedght need* of the wearer, we mount them in strong >v: frames that combine good Appearance with Strength and |g|Cr Durability. , /■* LASSES, whether Spectacles or Eyegtaakes, can now be had In a Variety, of mounts, from aimless, to the beary Windsor " ''frames.- .Every taste and preference can be suited by ns. J\. i/ci Consulting Opticians, 93 George Street.

Why t ' •- ' ( • ... f MEWS AMD ADVERTISING SHARE INTEREST. . i ' ' Out Eitkkti the Other and Together they Role the Onward March to Progress. Hr Norman S. Rose, Advertising Manager of the famous international daily newspaper, The Christian Science / Monitor f . of Rostov says:— "WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and aft advertisement is news* If it isn’t, ii should be. The best advertisement is the best news. / , “ The reader of a newspaper reads it because he wants to know what is going on in the busy world. He ii after information. Up and ctwn the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “ While he h in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him." This is true the .world over. In New Zealand oar eiperienei shows that SOUND ADVERTISING in the NEWSPAPERS is ; ■ ■ Mott “Puffing”—Mott Prompt—Moat Profitable