Page 4 Advertisements Column 5

Otago Daily Times, Issue 21361, 15 June 1931, Page 4

TWO UNEQUALLED PAINTS “STEELITE” For Roofs and Ironwork “L’USTRUSS” For All Woodwork No other Paint can give roofs or ironwork such lasting protection as \ • * “STEELITE” ROOF PAINT ' RED or GREEN. Years of varying temperatures and weathers -ram, sunshine, hail, frost—-have not the slightest effect on this unequalled Paint. It protects for years, and the colours, last as long as the Paint. For giving a beautiful finish and preserving all woodwork, both inside and outside, “ L’USTRUSS ” PAINT too, has yet to meet its equal. Stocked in all colours at a moderate price. SmUA&SmUi#* Octagon and South Dunedin, next Theatres. Why the Newspaper ? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward > March to Progress. ; , Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper. The Christian S'dcnce Monitor, of Boston, say#:— ■* Why THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn't, it should be. The t best advertisement is the best news. •* The reader of a newspaper reads it because ha want# to know what is going on in the busy world. Ho it after information. Up and down tho columns he goes, finding on one page something startling, on another something interesting, on another something educational. “ While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travel# from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if tho headlines or it# opening phrases impress upon him tha'i here is something he may well know about, then he is quite likely to rehd the advertisement and to digest the information it offers to him.” This is true the world over. In New Zealand our experience shows than SOUND ADVERTISING in the NEWSPAPERS is Most “ Pulling ” —Most Prompt—Most Profitable.