NEW ZEALAND APPLES

Otago Daily Times, Issue 21360, 13 June 1931, Page 14

NEW ZEALAND APPLES

ADVERTISING CAMPAIGN APPEAL TO CHILDREN. (From Our Own Correspondent.) LONDON,,May 7^ Omnibuses running through the main streets of the West End of London are to be seen, to-day bearing a very strikingadvertisement relating to New Zealand apples. The streamer which takes up the whole length on the two bides of the buses has at one end a very rosy bunch of apples over which is the New Zealand ensign. In artistic lettering, along the length of the streamer, is the good advice: “Buy New Zealand apples—the Empire apples with the ■ home-grown flavour.” About 50 buses carry this advertisement. Further advertising is being done by the Emit Export Control Board through the wholesalerg. Posters 16ft in length are supplied for use on hoardings and other places of vantage. A very handsome price ticket is also being supplied to retailers. This is rather in the form of a broad kite with arched top. The wording at the top is:, “New Zealand Apples.” At each side is a Now Zealand ensign, and attachments bearing the names of the varieties and prices are supplied. Repeating the scheme of, last year, an appeal is to be made to the school children of Great Britain. In the next issue of the Teachers’ World' there will be a full-page advertisement giving the terms of a Useful information is given regarding'New Zealand and its trade, and special reference is made to the apple industry. Teachers are invited to set an essay for their pupils on the subject of New Zealand trade. The three best essays in each school participating' are then to be sent to the competition editor, whose business it is to select the 50 best. Each school represented by these 50 then receives a case of New Zealand apples, to be distributed among the pupils, who. no doubt, in their turn, retail the good news to their parents. There is a section for scholars aged 11 or over, and another section for scholars under 11 years. The competition closes on May 23, and the results are to be announced in the Teachers’ World on June 3. LATEST ARRIVALS. The 's.s. Otaio arrived last week with 9951 cases of apples and 13,985 cases of pears. All these 'were in good condition. The s.s. Fordsdale brought to Southampton 43.877 cases of apples, the main bulk of which was railed to London. Over 50 per cent, of this cargo consisted of Cox’s On the whole they were in good condition, but bitter pit was showing In most of the lines. The continued cold weather is having rather a depressing effect on the market. Prices, however, continue fair. Cox’s are sold at from 12s to 17s; Jonathans, 12s 6d to 14s; Delicious. 13s to 14s 6d; Lord Wolseley, 11s to 13s; Adam’s Permain, 12s; and other varieties about lie.