ADVERTISING is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, find not as a magic formula for unearned success. A DVERTISING points out the merits of ii a product and impresses the buyer with Its desirability.
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Otago Daily Times, Issue 21265, 20 February 1931, Page 13
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74Page 13 Advertisements Column 3 Otago Daily Times, Issue 21265, 20 February 1931, Page 13
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