Page 2 Advertisements Column 1

Otago Daily Times, Issue 21145, 1 October 1930, Page 2

or s A BRItIS 'SBBSS* WARM in Winter ! COOL in Summer ! QUIET all the Year and dll made possible by Awarded first Order of Merit, Hew Zealand and South Seas Exhibition, Dunedin, 1925 and 1925. /' When TEN/TEST i. used no additional cost is entailed and you get the Padded advantages. of Insulation and Sound-proofing. In Overseas Countries the outstanding development of up-to-date building practice is Insulation. The vast difference in comfort of the Insulated home as against the non-insulated home is rapidly being appreciated in New New Zealand. TEN/TEST Insulating Building Board Ten/Test is a solid building board that insulates homes, city buildings', farms, farm buildings and all kinds of structures against cold, -heat, dampness, draughts and every adverse, weather condition It also absorbs and prevents transmission of sound. It is tough, durable, and can be sawn or nailed like ordinary timber. In the Ten/Test insulated home an even, healthful temperature is maintained, which assures the most comfortable conditions throughout the year. Peace and quiet are assured in any part of the hbuse by the wonderful sound-absorbing properties of Ten/Test. For Inside and Outside Construction Teh/Teet is available in sheets sft.’ and 4ft. wide by 6ft. to I 2ft. long—-7-16m. thick—-and cEh be used with outstanding advantages for both inside and exterior requirements. As wallboard it can be painted, panelled and wallpapered. Plaster and rough-cast are'applied directly .to Ten/Test. Ten/Test holds. Its surface, made up of the finelyknit fibres of tough spruce, grips with the strength of millions of tiny fingers.' ' Tried and Tested Ten/Test is Used in every type of building—from palatial office structures to private residences—including British War Office, Admiralty, Bank of England, London County Council, Wenibley Exhibition, Royal,York Hotel (Toronto), Sun Life Insurance Go., Montreal Stadium, Toronto General Hospital, New Zealand Government, and numerous commercial and residential structures throughout New Zealand, Australia, Canada, England, Africa, U.S.A., France, Japan. t TEN/TEST is not built up in layers and is the only solid hydraulically-pressed fibrous Building Board in the world. It is protected by held in twenty-one countries. Use it. in YOUR Home I ■ v Be Sure You Specify TEN/TEST to Your Architect or Builder BUILDING BOARD As the result of Government investigation as to. the suitability of Ten/Test Board, the installation thereof is permitted in ceilings and inside walls of Homes financed under Government Loan. Write for Free Literature, which tells you more of the wonderful advantages ofaTEN/TEST Insulated Home. Distributors! Dunedin Invercargill and Gore Oamara Timara - J. & A. WILKINSON, LTD., KING ST., DUNEDIN. | Wm. Smith & Co., Ltd., Invercargill^ J. Craig & Co., Ltd., Oamara. „A. B. Stewart, 11.4 Stafford Street, Timara.

Better Vision t- ■ Better Work. The two go hand in hand. The more V '■ ■' perfect your eyesight the better your work. If you think- your eyes need attention have ua examine them tight away. If Classes ■ are necessary we’ll prescribe them to suit your case, ‘ , ’Phone 11-551 for an appointment. Fairmaid Optical Co., Ltd. QUEEN’S BUILDING, 61 PRINCES STREET, DUNEDIN. A. H. FAIRMAID, D.1.0.N.Z., Consulting Optician.

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, TJje Christian Science Monitor; of Boston, says:— " Why THE NEWSPAPER? Well, for one reason because newspapers publish newt, and an advertisement is news. Ult isn’t, it should be. The best advertisement is the best news. "The reader of a'newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns be goes, finding on one page something startling, on another something interesting, on another something'educational. “ While ho is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or-its opening phrases impress upon him that here is something he may well knew about, then he is quite likely to Caad'the advertisement and to digest the information it.offers to him.” "This is true the world over. In' New Zealand our experience shows that SOUND ADVER- ' TISING in the NEWSPAPERS is Moat “Pulling”—Most Prompt—Most Profitable.