Page 3 Advertisements Column 2

Otago Daily Times, Issue 20991, 2 April 1930, Page 3

Till Easter a« « ® Every Article in our Mantle Showroom will be offered at Reductions What a wonderful opportunity ! .. \ for acquiring those exquisite robes and frocks one has So often admired.. . and at such genuine reductions too ! (What a difference they make,) Evening and Afternoon Robes. Coat Frocks. Jumper Suits. Tweed and Cloth Coats. Fur Coats. Bridge Coats. Evening Wraps. Wool and Silk and Wool Cardigans. Wool and Silk and Wool Jumpers. Crepe de Chine Jumpers. Dressing Gowns. Dressing Jackets. All Fur Necklets, Ties, and Scarfs. Costumes. rown winns ft paswom two \ IBM oilmewato'' m cSm CYMINGTONfc (Regd. Tnada Mark) COFFEE £ CHICORY ESSENCE' THOa. BTMINOTON ffi CO., ITD 4 Edinburgh and London, L A new model of beauty and refinement Your Shoe problem is safe if you choose the * new walking model illustrated. L*igKt and flexible, hugging the foot securely yet gently, giving poise and grace, case and comfort. Those illustrated are of superior Brown Calf with contrasting insets to tone. Medium low heels and light welted soles. Sizes 3-7, / also in half sizes " The same in Black Patent Leather with Black Lizard Inset. Sizes 3-7, *3 C / also In half sizes SJSJj " If you cannot call, post your order, .satisfaction guaranteed or money refunded. W. Harris & Son Limited Footwear Specialists Dunedin. Otago daily times and wit. NESS JOB PRINTING DEPARTMENT, Job Printing of every description done with despatch, and at lowest current rates. rpHB FARMERS’ PAPER.—The AgrtJL cultural Department of the Otago Witness is acknowledged to be unequalled by that of any other weekly in the Dominion. To HUSBANDS WHO WANT THEIR WIVES TO STAY YOUNG GIVE HER AN EASY WASHER The New Easy washes and dries at the same time. By doing two .things at once it cuts washing time in half. While one eight-sheet batch (or the equal in other clothes) is being washed, another eightsheet hatch is dried by the Easy's wonderful new dryer. Sixteen sheets handled at one time-—think of that I let us demonstrate. A. & T. BURT, LTD. SHOWROOM—PRINCES STREET, DUNEDIN. Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. R?se, Advertising Manager of the famonr international daily newspaper, Tb» Christian Science Monitor, of Boston, says:— “V/HY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “ While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with hk eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress open him that here is something he may well know about, then ha is quite likely to read fjne advertisement and to digest tba information it offers to him.” This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “ Pulling v —Most Prompt—Most Profitable sm