Page 27 Advertisements Column 1

Otago Daily Times, Issue 20964, 1 March 1930, Page 27

Four Out of Five Pay the Penalty— TakeHeedofßleeding G First, bleeding gums Then comes Pyorrhea. Neglect means lost teeth, broken health. Don't take chances: the odds arev too heavy against you. Pyorrhea strikes four persons out of every five past forty, and thousands younger, too. Go to your dentist lor tooth and gum inspection. Brush your teeth, with Forhan’s For the Gums. If used consistently and used in time, this dentifrice will prevent Pyorrhea or check its progress. Forhan’s For the Gums is the formula cf R. J. Forhan, D. D. S. Used as a dentifrice, it will keep your teeth white and clean and your gums firm and healthy. It is pleasant to the taste. Price# 2/3 and 3/6 Australasian Agents: , THE SHELDON DRUG CO., LTD., 131 Clarence Street, Sydney. N.S.W. Forhans FOR THE GUMS ks Pyorrhe D.D.S. Fothao Company, New .York MS K VI For Baby’s Tender Skin Look at your baby’s skin. Note how soft it is, and you will readily understand how easily that tender surface could be made painfully sore. Wet clothes, moisture or perspiration may seri. ously injure it. Johnson’s is made from the finest flaky talc in the world; soothing, healing, protecting. It absolutely prevents the formation of soreness, rashes or skin affections. 1 9«fT£, JISIb Babq Powder "Beat forßaby -Best ihr yovT ASK ALSO FOR JOHNSON’S BABY CREAM AND JOHNSON’S BABY SOAP No time wasted in preparing the breakfast beverage, if you use delicious cc Camp.” Made in a moment • Just add boiling water. CAMP 99 COFFEE & CHICORY ESSENCE Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international dally newspaper, The Christian Science Monitor, of Boston, says:— “ Why THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn't, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going on in the bu.sy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “ While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement. his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well knew about, then he is quite likely to read the advertisement and to digest the information it offers to him." This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “ Pulling ” —Most Prompt—Most Profitable.