Page 26 Advertisements Column 1

Otago Daily Times, Issue 20964, 1 March 1930, Page 26

Are you one of our many customers who are taking advantage of the cheap prices for HARDWARE TOOLS and Silver-plated Ware VERNON SMITH’S GREAT ALTERATION SALE sssssssss ssssssss^t Be wam'eH in time! The symptoms of lung trouble are loss of weight, loss of continued tired feeling, cough or cold lasting more than a fortnight and night sweats. Tackle lung trouble early/ i Consult the best doctor you know and live as much as possible in, the open air. Take Lane’s Emulsion regularly till all risk has passed. 12 ss ii ss II Price 2/6 and 4/6 at all Chemists and Stores, SEND PARCELS BY RAIL Faster! Cheaper! Safer! For parcels of all kinds—heavy br light, small or bulky, fragile or otherwise-—the railway provides the best and most expeditious service. Parcels arriving by rail are delivered promptly to addresses in the principal towns. & Full particulars from any Stationmaster, Business Agent, or District Manager. 3 Motor Car Lamps ifofcef you when airing at rttfit Obtainable at all Garages and Service Stations. V ‘ I i 0 the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Role the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, TLa Christian Science Monitor, of Boston, says:— “WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is gjing on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “ While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him.” This is true the world over. In New Zealand onr experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most ‘‘Pulling”—Most Prompt—Most Profitable