Page 7 Advertisements Column 1

Otago Daily Times, Issue 20901, 16 December 1929, Page 7

Twisted Cotton Fibers Twisted Strands Twisted Plies Twisted Cord Cords Before Gum-Dipping Gum-Dipping (Dipped in Rubber Solution) v Cords After Gum-Dipping Every Cord and Fiber Insulated with Rubber /m % The pick of the long staple cotton crop is bought by Firestone experts in the primary cotton markets. It is shipped I to Firestone’s own cord fabric mills—the largest in the world—where it is first twisted into tiny threads. These threads are then tightly twisted into ply yarns, and three of these are twisted in the reverse direction into cords of fish-line strength. Exactly the right number of twists are carefully determined to secure the greatest strength and elasticity. Not satisfied with cords of superior strength and elasticity, each individual cord is Gum-Dipped—a patented Firestone process in which every cord is submerged in a vat of pure liquid rubber gum—where every single fibre of every cord is saturated and completely covered with rubber. That’s why Firestone Gum-Dipped Tires give most miles per shilling and hold all world records for endurance and mileage. Ask for our Booklet “ Care of Tyres” which will be sent free on application. Gum-Dipping gave firestone world leadership and success—no other tire is Gum-Dip-ped. MORE PASSENGER CAR, TRUCK AND BUS MANUFACTURERS USE FIRESTONE GUM-DIPPED TIRES FOR ORIGINAL EQUIPMENT THAN ANY OTHER MAKE. Obtainable at all Garages. Wholesale Distributors: Auckland, Hamilton, New Plymouth, Wanganui, Palmerston North, Gisborne, Napier, Wellington, Nelson, Blenheim, Christchurch, Dunedin, Invercargill. FIRESTONE TIRE & RUBBER CO. OF N.Z. LTD. BOX 1564, WELLINGTON. M pm m f i ► i .. 0 i ww m v w w m & & MOST MILES PEP SHILLING w§m MADE WITHIN THE EMPIRE