HOW TO ADVERTISE.

Otago Daily Times, Issue 20870, 9 November 1929, Page 24

HOW TO ADVERTISE.

AN £8,500,000 FIRM THAT FINDS NEWSPAPERS BEST. The supreme value of newspaper-adver-tising was urged by Mr W. BuchananTaylor, publicity manager of Messrs J. Lyons and Co., Ltd., in an address to the Wandsworth (London) Rotary Club recently. Mr Buchanan-Taylor told the romantic story of Messrs Lyons’s rise from a catering contract at the Newcastle Exhibition of 1887, to a company with a capital of nearly £8,500.000 He said- “ The foundation of the firm was a 2d .pot of tea. Now the firm sells more than 1,250,000 packets of tea a day Lvons came into a field that was said to be fully equipped, but by persistence, patience, and perseverance, built up the greatest catering organisation in the world, employing at present more than 30,000 people. The industrialist, small and large, must make his products known He must advertise. And if you ask me how best to advertise I would say Use the newspapers that go forth in their millions of copies per day to the very doorstep of the consumers. Don’t be discouraged if results commensurate with your advertising expenditure do not immediately accrue. Persevere, and as vour business increases extend vour advertising.’