Page 3 Advertisements Column 5

Otago Daily Times, Issue 20701, 26 April 1929, Page 3

COATS. English Tailored Tweed and smartly trimmed Face Cloth Coats with Fur Collar and Cuffs; in Black, Navy, New Brown tone*. Usual Prices £5/15/6, £6/6/Special Price/ £5/5/FROCKS. Afternoon Frocks in Velveteen, in new Spot and Floral -designs, with collar and Tong sleeves and trimmed silk braid to tone. S.W. and W.: Usual Price 67/6 Special Price 55/0.5.: Usual Price Special Price 79/6 63/BROWN EWING’S WEEK-END SPECIALS

Why the Newspaper ? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Norman S. Rose, Advertising Manager of the famous international daily newt* paper, “ The Monitor,” of Boston, says: ' WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, it should be. The best advertisement it the best news.. "The reader of a newspaper reads it because he wants to know what is going on ui the l»sy world. He is after information. Up and down the columns he goes, finding on one page something - startling, on another something interesting, on another something educational, , “ he-it * n this altitude of mind the newspaper advertiser it privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers Jo him. This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “Pulling”—Moat Prompt—Most Profitable-