BUSINESS MAN’S TOUR.

Otago Daily Times, Issue 20380, 11 April 1928, Page 10

BUSINESS MAN’S TOUR.

GIRDLING THE WORLD. (From Our Own Correspondent.) LONDON, February 17. A complete circle of the globe for the investigation of world markets was begun to-day by Mr J. Boswell Brown, joint managing director of Messrs Wolsey (Ltd.), Leicester, who left for South Africa in the Windsor Castle, accompanies by Mrs Brown. The tour includes Australia. New Zealand, Canada, the United States, and South America, and will probably be followed by a journey across the Continent of Europe. “The sooner Grt.it Britain takes a leaf out of the book of her old merchant adventurers,” said Mr Boswell Brown, in an interview before leaving, “ the better for the export figures which are so vital to her commercial existence. lam going round the world because my firm is alive to the need for direct contact with our agents, representatives, and customers abroad. The old type of regular, easily obtained business no longer exists to-day. Increased exports can only be obtained by very close concentration upon the requirements of each individual market. “ All over the world local business conditions are undergoing rapid changes due to tariffs, the increased potentiality of locally produced merchandise, and varying economic conditions. We realise that it is only by a close study of these factors on the spot that Great Britain can hope to compete with foreign manufacturer 1 -.'’