WAYSIDE ADVERTISING.

Otago Daily Times, Issue 20222, 7 October 1927, Page 13

WAYSIDE ADVERTISING.

TO THE EDITOR. Sin, —Without any wish to give it a cheap advertisement, I would mention that “the bottle with the yellow label ” is the latest notice facing the road to the Upper Junction. The sorry concern stands out in huge print upon a huge board and smites the wayfarer’s eye most offensively, if he has any regard for what is seemly. Close to this object stands a still larger hoarding, in seven divisions. Some of these arc already occupied with eyesores of a very glaring sort, shouting, as it were, the praise of sundry articles of commerce. The vulgar structure will probably bo a sevenfold blot upon the lace of Nature, now anew decking herself in spring garb, Seven is said to be the number signifying perfection. But surely there is stunething lacking somewhere when all that comes under the name of good taste is fiouted as nothing where possible dollars are concerned. Advertising, no doubt, has its place. But that place is hardly on a picturesque rural road. Hoping that you will find a place for one protest against such vandalism, and that more such will follow, —I am, crc.. J. D. B.