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THE ROYAL TOUR.

PUBLICITY FOR DOMINION. references in home journals. (Fhom O-b Own Cobbespondb-t.i LONDON, March 9. The arrival of the Duke and Duchess of York in New Zealand was the signal for a great many descriptive articles in the London and provincial press vegai dmg Auckland and the thermal With fhe publication of The Times New Zealand Supplement the campaign of publicity began. Sensing an obvious opportunity, New Zealanders and people who ba visited the Dominion had supplied the various newspapers with appropriate “copy"” and this was very widely used. Most of the contributions are of the ordinary popular variety telling of hot springs and cooking, but they have served a useful purpose in concentrating the attention of the public upon the scenic attractions and the opportunities for fishing in he D I? 1 wa"’inevitable that someone should be found to describe the excitement ot an hour’s fight with a gallant swordfish. This was Mr A. J. Dix l erk.n. who provided an illustrated article for the Lvening Standard, and described, his own experience with a 3051 b fish m vivid detail. On this subject of deep sea fishing the Morning Post has a leading article, ihe adventures of the Duke and Duchess, says the Post, may serve to inform the public that round New Zealand there is, according to experts, the beet deep sea fishing in the world; even the Honda Keys must veil their diminished heads before the records of great fish caught on rod and line in New Zealand waters. The remainder of the article is based on the volume published last year by Mr Zane very comprehensive article is contributed by Miss Irma O’Connor to the Daily Chronicle. The writer crowds into the space of a column a multiplicity of impressions of the Rotorua district. These have the merit of being perfectly accurate, and the article is well written. A New Zealand correspondent of the Sunday Observer also gives a few details of the Uncanny Country. In the same Journal are two large illustrations' of a Maori village and natives cooking in a steamhole at Whakarewarewa. The Glasgow Herald, the Dundee Courier, and the Birmingham Daily Mail are other newspapers which have long articles on the thermal district. The Glasgow Herald also includes an interesting editorial on early settlement in New Zealand and the Treaty of Waitangi. The Irish Times bases a leading article on The Times Supplement. The Times Educational Supplement has an article on the Glow Worm Cave, and numbers of other newspapers have short articles on Maori life. t Illustrations are numerous. The Times Educational Supplement has a page of New Zealand scenery. • “Government House, Auckland,” is a print which is reproduced in half a dozen papers. In the Glasgow Herald there is a view of Auckland. The famous Champagne Cauldron of Wairakei and the arrival of the Renown on the occasion of the Prince of Wales’s visit in 1920 are two pictures appearing in the Bulletin and Scots Pictorial. The Graphic, the Glasgow Daily Mail, and the Christian Herald are other journals which publish a variety of New Zealand views. The three well-known London weeklies —Country Life, Illustrated London News, and The Field —each devote two or three pages to New Zealand illustrations. The swordfish and shark pictures in Country Life are particularly well produced, though somewhat gruesome. Illustrated London News has views of Russell, James Busby’s House, and pictures of sharks and swordfish; while another page is devoted to sjx beautifully reproduced plates showing Napier, Wellington, a general view of Rotorua district, hot springs, the Government offices, and the new Parliament Buildings.. Included in The Field’s illustrations are Tongariro National Park, New Plymouth Gardens, Government House, Wellington, Auckland Harbour, catching mako sharks, and the Waimungu Geyser. France’s great National Library in Paris now has a modern, well-equipped photographic laboratory for the reproduction of documents and engravings. Printed slips are handed to readers on entering, requesting them not to waste their time copying passages from manuscripts and books, but to hand them to the photographic department, which will deliver proofs within 24 hours. The new method has the additional advantage of making mistakes impossible.

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https://paperspast.natlib.govt.nz/newspapers/ODT19270416.2.138

Bibliographic details

Otago Daily Times, Issue 20075, 16 April 1927, Page 15

Word Count
693

THE ROYAL TOUR. Otago Daily Times, Issue 20075, 16 April 1927, Page 15

THE ROYAL TOUR. Otago Daily Times, Issue 20075, 16 April 1927, Page 15