Page 18 Advertisements Column 4

Otago Daily Times, Issue 19969, 10 December 1926, Page 18

and no other brand offers these v ■ SAFEGUARDS Against Imperfect Hosiery —against the flaws that destroy smartness NOW women are saved the disappointment and expense of hidden imperfections. American experts who know the science of fine hosiery weaving have made discover-: ies. Ways have been found to largely over- 1 come common faults and wear is increased to a remarkable degree. Sheer fabrics become more transparent .... more delicately clear. A few manufacturers of fine hosiery may offer you some of these features, but not one can give them all. By them fashion tells you to judge silk hosiery. m Superlative transparency. Even in the heavier weights there is no cloudiness, no streaks. First, the silk is specially tested, then it undergoes the special scientific Holeproof treatment.. [2J Correct Paris shades. Paris authorities select the newest colors. A vinique scientific dyeing process keeps them clear and bright. Our anti-fade treatment protects from fading. m Exquisite clearness. In sheer chiffons clearness comes only with 'the use of uniformly even thread. The lack of it in cheaper silk causes urnsightly shadow rings. So, at greater cost. Holeproof selects China silk, judged finest of all oriental grades. [4} No loose ends. Loose threads mar appearance. So Holeproof carefully trims the inside of each stocking by hand. [s] No imperfections. Style vanishes with iraperrections. And here Holeproof safeguards you by nine separate inspections. It is a fact that few other fine hose arc so uniformly perfect. Every Holeproof stocking has this five-fold fashion safety. Go to your Holeproof shop today. Accept no substitute. New French colors and new styles have just arrived. Styles in pure thread Japanese silk and other materials. No ft *7l Pure thread silk over rayon Uo O/1 innerlining. Silk over the knee. Hemmed top, heel, and Ex Toe of fine lisle. Silk plated sole, all the new POPULAR SHADES. Moderately priced. Obtainable at leading drapers everywhere. ffolqyoroof Jfoslery Agents : CATHRO-RUSHBROOK CO. LTD. 16-18 Victoria Street , Wellington ‘Phone 1360. Take Elevator. Will give you all the Latest Continental Beauty Treatments. SALON: Security Buildings, STUART STREET. Look Madam as i w Mop easily removed for washing and is as easily replaced Five other fine features in OunusT MOP Ask your dealer to show you this new Mop, or apply to Distributors: THE NEW-WAY CO., LTD. 239 CUMBERLAND STREET.