Played Up To His Boost

NZ Truth, Issue 943, 22 December 1923, Page 5

Played Up To His Boost

A COBTLY CHRIBTMAB CAROL.

He Is an experienced manager of a picture house to-day, but m his beginnings he had his troubles.

For Instance, when he flrst took charge of a house ln a New Zealand country town, he delighted In the imparting of the exaggerative style m his advertising.

A big picture came along m the Christmas season for which the uso of a small choir was desired for the singing of a carol.

Said he to one of the local choirmasters- "Can you fix me up a small party of half a dozen good singers to render the carol? I will give each of them a double ticket, to see the picture," "Certainly!" And they let It go at that.

But In the advt. m the local paper the young manager boosted the singing stunt by putting it In black and white that the carol would be rendered by a full choir of twenty voices'

And that choir-master brought along the full number.

Aj» ft re«ult, the manager had to give away forty seats on a night when he was doing capacity business! When he expostulated to tho choirmaster, tho latter, In all innocence, replied:

"But you advertised twenty voices— so 1 played up to your boost!"