N.Z. BUTTER AT HOME

New Zealand Times, Volume XLIX, Issue 11195, 28 April 1922, Page 6

N.Z. BUTTER AT HOME

“THE IMPERIAL PROVIDER” “QUALITY UNEQUALLED AND PRICE fid LOWER.” POPULARISING PROPAGANDA. Messrs A. H. Turnbull and Co., Wellington. the New Zealand representatives of Messrs W. Weddel and Co.,' Ltd., London (meat, grain ,and colonial produce merchants), received from their principals bv the last English mail, a number of Press cuttings showing the lines upon' which the propaganda campaign is progressing for the purpose of popularising New Zealand butter in competition with Danish. The greatest part of the cuttings pointed* out the cheapness cf New Zealand butter as compared *with the foreign article, the first obiect of the campaign being to get the British public to realise that New Zealand butter sells at a much cheaper rate than Danish; and later on the propaganda will concentrate upon advertising the exceptional quality of New Zealand butter. The campaign is to he carried on for three months at least, and is supported' by all the leading importing firms as .well as hv the New Zealand Government.

MUCH CHEAPER THAN DANISH. It is pointed out that New Zealand butter, described as “Imperial produce,” is 5d to 6d nor lb cheaper than the Danish or foreign article, the retail price of New Zealand butter being Is 3d to Is 5d per lb; and that of Danish, butter Is 9d to Is lOd per lb. “In sending record supplies to England, therefore. New Zealand,” it is stated, “is giving an Imperial lead in cheap butter. £f New Zealand increases her supply in the same ratio ,as between 1913 and 1921 she will, in the near future, become Britain’s chief butter provider to the exclusion of the foreigner.” AFTER A RECORD. It is expected that before the present season is over, New Zealand will create a record bv sending over 40,000 tons of butter to England. Some idea of the increasing popularity of the Do-, minion’s Butter a.t Home may he! gauged from the following official, figures showing the comparative tonnage; of New Zealand and Danish butter imported in 1913 and 1921, respectively:— , ' - N.Z. Danish 1913 12.000 85,000 1921 35.000 62,000 The cuttings, which are taken from papers all over the Old Country, .strongly emphasise the “unequalled excellence” of New Zealand butter, and its much lower price.