Page 8 Advertisements Column 3

New Zealand Times, Volume XLIX, Issue 11180, 8 April 1922, Page 8

C. SMITH’S Remarkable TWEED Values. We quote plain faota about these goods. They speak for them* selves. 40-INCH TWEEDS— Checked effects in browns, greys, greent. 4/8 yard 40-INCH TWEEDS— Striped effects, attractive blendings. 8/11 yard 40-INCH TWEEDS— Heather mixtures, with small check designs. • e/ll y»d 40-INCH SELECT FLANNEL TWEEDS— Very sipart stripe and check designs. T/11 yard 54-INCH TWEEDS— Two-tone stripe and overchecks; very smart. 8/11 yard 54-INCH TWEEDS— Very latest colourings and designs in most fashionable stripes and checks ('ll yard Write Early To-day .For Samples.

THE SIMPLEST INVENTION*, Have often proved to be the mostvalto able. Tour idea may be worth a fortune to you if the fullest 'precautions are taken to protect it. Write or can for free booklet, "Advice to Inventors.*’ Henry Hughes, Ltd., Patent Attorneys, 157, Featherston street, Wellington.— Advt.

, Che Secret of Successful Advertising WILLIAM WRIGLEY, JR., is one of the biggest and most successful advertisers in the world. We asked him to tell us the secret of successful advertising. Here is his answer : “Tell ’em quick, and tell’em often.” You must have a good product in the first place and something that people want, for it’s easier to row down stream than up. Explain to folks plainly and sincerely what you have to sell, do it in as few words as possible and keep everlastingly coming at them. “Advertising is pretty much like funning a furnace. You’ve got to keep bn shoveling coal. Once you stop stoking, the fire goes out. It’s strange that some people’s imagination can’t compass this fact.”