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New Zealand Times, Volume XLII, Issue 9568, 26 January 1917, Page 2

To shove the loyalty of the telephone girls of England, an English exchange states that within a few minutes of an impending air raid becoming known the operators hare hastened to the nearest exchange to report for duty, to meet the rush of work that naturally follows, while a call in the case of emergen sy for volunteers for late duty always meets with a ready respouse. The operators know that uninterrupted commercial and industrial life is as essential to ensure a successful issue of the war as a well-trained army, and that an efficient telephone service is vital to assure this. At Sunderland House, London, the Duchess of Marlborough has made an interesting departure. She has just opened on the ground floor an office for the preliminary organisation of a great National Institute of Mothercraft, which will revolutionise the baby-saving campaign.