Page 9 Advertisements Column 3

New Zealand Times, Volume XXXVIII, Issue 8736, 19 May 1914, Page 9

Four Big Departments at the D.I.C. To be Greatly Enlarged and Altered. There’s a good “Reason Why.” CL When you learn the “reason why” of these extensive alterations to our Fashion Sections, and also to the Cea Room, we feel sure you will agree that the circumstances leading up to this decision are wholly warranted, to say nothing of being highly gratifyingCL The steady expansion of business, and the consequent increase of trade in the D.I.C. Costume, Millinery, Underclothing, and the Cea Room Sections, make it imperative that more and better accommodation should be provided. CL Naturally, we decided to “ close down ” the department that would give us the roost additional rooro at the least cost, CL The Furniture Section covered some of the most valuable space—about half an acpe—of OCIP building. Che furniture had to go. It has gone—lock, stock, and barrel—and the area it once occupied is now devoted to the Costume Department, and a splendid Showroom it makes. Lofty ceilings, beautiful light, ample space—in a word, The Finest Costume Showroom in the DominionCL Che Millinery Salon now occupies double its former space, and proves to be a delightful showroom for the display of the world’s most fashionable hats. CL extensions will also be made to the Ladies’ and Children’s Outfitting Departments, while the Cea .Room will be enlarged so much that accommodation will be provided for nearly a hundred additional guests at one sitting. Signs of progress, are they not? CL TKe D.I.C. is tKe Sign of Progress. Wm. SIMM, Manager.

A WONDERFUL MILLINERY OFFER! I I have a large assortment of TRIMMED VELOURS HATS, in Black and Colours, and, as we are now into winter, I wish to sell them off quickly. These fashionable hats were priced at 25/- and 39/6. This Week’s Price—l9)6 I am also offering some smart One-Piece HOUSE FROCKS at about Half Usual Prices. See these Real Bargains TO-DAY. Mrs. MATHEWSON, ‘Where the. SMART HATS are,” . 264-266 LAMBTON QUAY, WELLINGTON.

RIMMED RIMLESS GLASSES. -Sounds contradictory, dosn't it ? These eye-glasses have flat rims which, however, are practically invisible. The wearer therefore gets the refinement of the rimless combined with the strength of rimmed glasses. This is a' double advantage which may appeal to YOU I May we show you these novelty glasses to-day ? levi’s stars'103 Customhouse LQoay,: Wellington. T. H. Mormon H. S. Gilbert) Shai M mi;*; it Is 'die'im^iß9^*tanjadqr > wfckh all NZ .Raqge&rjne Th« R«n&wfflrtheEep«Mte'’ \ Gcttk, Bfeat- —- . WMM

r ., = . = .^.... STr z “ GOME OVER HERE ” TO RADFORD’S Saddle Bag Suitesfrom £lO/10 leather Suites from £9/9/Bedroom Suites from £B/10/Dnchess Pairs from £5/5/Wardrobes from £B/3/Sideboards from £B/10/Linoleums, Carpets, Hearthrugs, Curtains, Overmantels, Bedsteads and Bedding, best value in town, cash or terms. RADFORD & Co. £3 1 65 Willis Street.

YOUR HANDS ARE ROUGH Quickly Cures Chapped and Hands, and makes' them Soft, supple, and white. Is 6d at chemists. Post free from "Velzone” Proprietary, 7ft Cuba street, Wellington. KOTOS'CUCE FOB HCEE. J imm oOfen ÜBnR «ed . el Krlt-Oar tor onCMpnact to tomurforality. :. Tekms—Thb UnraK ■= AO/trem—SZ Fiaocrsow SRnn;':|l9t fmmwmi NoETE. Palmerston.'' 'Phone, Cst, TO THE LADLES OF WELLINGTON AND COUNTEY DISTRICTS. I JOSEPH, Ladies’ Tailor- begs tc • notify that he is still turning out First-class Costumes at a Cheaper Hate than any other firm in Wellington. Fine selection of Spring Goods. ONLY address—BOULCOTT .CHAIIBEKS- - Wellington. ■'Phone 3083. A CAR OF TESTED MERIT-' “BERLIBT.” STANTON & EVANS, GARAGE. Opp. PARLIAMENT BUILDINGS. ■'■one. 2240. J ONES AND CO., CLYDE QUAY. WELLINGTON. (Established 20 years). Cash Buyers of Lead Brass, Zinc, Copper, Iron, Bags, Hope, and Hubher. ■'Phone 725.

W “ PLASMON ' FOODS MAKE BONE, MUSCLE & BRAIN. DAVID Ft , M.D. ANALYSES PROVES that the nutriment (viz., pure assimilable proleid) contained in. i~lb. of beef filet does not equal one-third oz., whilst contains 81.30% pure proteld and 2.66% of the all-essential Organic Phosphorus, which is Vital not merely to health, but to actual existence. . *' Plasmon added to food both enriches the flavour . and increases the autrilive value ettcr- A KS» rnously."- yjm MKS. Lancet. COTTRELL AND CO.. LTD., Queen’s Chambers. FURNITURE REMOVED. PACKED, OR STOKED PROMPTLY. CHEAPLY AND WELL. Telephone No. 23. F L Y AND YOUNG, MAIL CONTRACTORS AND GENERAL CARRIERS, lIA STERTON. A Rents New Zealand Exprees Co. Espressea meet all Trains.