BREVITY
The use of too many words is waste of double time—your own and the man who reads. A Ion" letter says “Read me later on.’ A short pithy one: "Read me now and note what I say.” Busy men live cvory minuto in the day —reading superfluous matter is not living; it is trifling. Men who won’t trifle won’t bo trifled with. . Got to the point at once .when .you ve got a point to emphasize; if you ve got several, keep them close company. You must be concise to be understood; you must be brief to get a hearing. That's just what it means; brevity gets a hearing. Many words get passed by. Brevity is economy. In an advertisement every word costs money; don't spend words rashly, tour advertisement not only costs more, it is less valuable —double waste.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/NZTIM19100530.2.31
Bibliographic details
New Zealand Times, Volume XXXII, Issue 7140, 30 May 1910, Page 3
Word Count
141BREVITY New Zealand Times, Volume XXXII, Issue 7140, 30 May 1910, Page 3
Using This Item
Stuff Ltd is the copyright owner for the New Zealand Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.