Page 41 Advertisements Column 1

New Zealand Mail, Issue 1680, 11 May 1904, Page 41 (Supplement)

1 Ira SIR DONALD MACKENZIE WALLACE, K.C.1.E., K.C.V.0., Editor-in-Cliief. under whose supervision the Encyclopaedia Bntannica has been brought absolutely up-to-date. Secretary to two Viceroys of India, Political Officer attached to the Gzarewitch, Private Secretary to the Prince of Wales during his Colonial tour in 1901, to mention three of the positions which he has held—Sir Donald Wallace has the reputation of knowing more of men and affairs than anyone else in the world. engineman, who pays seven shillings a week for rent, and wants to give his four children a better start in the world than he had : Mr. Arthur Balfour: “ A work which will lighten the labours of every student, and will enable all the English-speaking peoples of the world to obtain, at the least possible cost of labour and exertion, the results of the best intellect and the best research of the aged’ A Colliery Engineman:— “If all intelligent working men would take advantage of your unique half-price offer and obtain the valuable work, it would be to their lasting benefit, and would go far to remove the rep vouch often flung in the teeth of the British workman about the better education of German and other foreign • artisans." Aiv Investment for the Children To spend money' on such a possesion (and if you spend it. now you can purchase the 35 volumes at less than half price and for small instalments) is true economy for a man himself and the best investment he can make for his children. The Encyclopaedia Britannica at home will supplement what your children learn at school, it supplies deficiencies in the regular school curriculum, offers a wider outlook, a greater variety of subjects. It will engage the schoolboy’s attention and create interest where his school work finds him idle. Let your children have the run of this great library, for to grow up in a house where there is a copy of the Encyclopaedia Britannica constitutes a liberal education in itself. A Novel System to Ensure Cheapness V But if the issue of this classical work, brought fully up-to-date by so distinguished a body of authorities, is an event in itself, the other side of the enterprise undertaken by the great newspaper (whose history equally dates back over a century and a quarter) is not less calculated to claim the reader’s attention. In undertaking its enterprise in connexion with the Encyclopaedia it was the object of “The Times,” not only to ensure a perfected book up-to-date, but also to make the book cheap, to devise such a plan of sale as would put this perfected library of reading and reference, invaluable to every man, whatever his calling may be, within the reach of every man. The problem of making really cheap a book which cost over to produce called for radical measures and a novel system. Boldly cutting down the price to less than half, and offering to-accept the low price in small instalments, u The Times ” appeals direeix to a large public, thus eliminating the middlemen’s profits and ensuring a quick response from the prompt, while looking to a sale in the near future at the Tull price, without serial payments, for a fair : return upon the large outlay 6f .capital. Why the Enterprise is of Urgent Interest to Yon Personally The general interest, which every one must naturally take in the completion up-to-date of so famous a work, thus becomes, in virtue of the special price and the terms upon which the 35 volumes are offered, of personal interest to you individually, for the great book is a valuable possession which you can easily afford to obtain yourself. And this personal interest in the book and the offer, becomes an urgent one, in view of the fact that in order to repay “ The Times ” for the copy which you may purchase to-day at less than half price, copies of the book must very soon be sold at the full price. That is to say that you can buy the book cheaply to-day, only in virtue of the fact that those who are not prompt will have to pay more than double the present price, and pay it in a lump sum, without the option of instalments. The present offer of the recently completed Encyclopaedia Britannica is, then, necessarily for only a very short time. The offer will soon have to be withdrawn. But the withdrawal of the offer will not mean at all that “ The Times” will cease to sell the 35 volumes. On the contrary “ The Times,” which has absolute control of the work, will continue to sell it —only at a higher price. Nor will this higher price be a matter of a few shillings mom than the present price. The withdrawal of the present temporary offer will mean that the present price will be more than doubled. Only by very soon selling copies at the full price can “The Times ” afford now to sell copies at less than half price. WhyjYou should Inquire about the Enterprise TO-DAY. But although the special sale is necessarily limited to a very short period, and the advantages can only be held out to the prompt, “ The Times has made ample provision so that every one whd is interested should be able to form for himself, from the fullest material, his own private judgment of the recently completed Encyclopiedia Britannica. Upon a request addressed to P.O. Box 285, Wellington (the New Zealand office of “The Times” (London) —see Inquiry Form at the end of this announcement), the inquirer will be sent, gratis and post free, a 220-page illustrated quarto book made up of extracts from 298 among the 26,000 articles, and including 76 from among the 120,000 plates, illustrations and maps in the 35 volumes. A photograph of the volumes and the bookcases accompanies this “sample book,” so that the inquirer can at his leisure, in his own home, make a more thorough examination of this purchase than of others which he only looks at hurriedly as he stands in a shop. Only you should start and make your inquiry at once, so that you may be in time to subscribe for the 35 volumes (if, after examination, you decide that you wish to have thenA before they cost more than double their present price. T L uu r jr m r fr _ 4 , r |" 11 m. MS THIS HANDSOME FUMED OAK BOOKCASE is offered to subscribers, like the volumes themselves, at less than half-price, namely for only instead of the usual price, which would be from £2 ss. to £2 10s. It is strongly made and well-finished of finely grained one-inch oak, and carries the 35 massive volume without taking up space in- a room, for it stands only ten inches from the wall. It is 4ft. 3 Jin. high and 3ft. gin. wide. A revolving bookcase has also been specially built. POST IT AT ONCE to Sox 285, Wellington, [N.Z. Office of ‘THE TIMES’ London]. Please send me the 220 page illustrated booh describing the recently completed Encyclopcedia Britannica, and full particulars of the temporary offer at less than half-price and upon the instalment system. Name (Please write clearlyl Address a. 23 Stamp 21/ take form in envelope open will this fc m 1 1 Ranh or Occupation