Page 37 Advertisements Column 1

New Zealand Mail, 15 February 1900, Page 37

STORY THE » MONTH’S WORK ONLY ONE WEEK MORE. Notice of Discontinuance. JANUARY 20th 1900 FEBRUARY 20th 1900 the sale of f$ (LONDON) REPRINT OF THE Encyclopaedia Britannica To Cease on February 20th. In accordance with the arrangements made by The Times and by Messrs A. & C. Black, Publishers of the Encyclopaedia Britannica, The Times ■Renrint of the Ninth Edition has, for some weeks, been sold to the New Zealand public by The Times at a reduction of 55 per cent, from the price originally named by the Publishers. These arrangements will on February 20th (one month from the day on which The Times Reprint was first offered to the New Zealand public) cease to be operative and the sale in New Zealand will be discontinued on that day. This early intimation is given so that readers who desire to procure a copy of the Encyclopaedia on the present terms may send in their orders promptly. It will be impossible to accept belated applications, and if more orders are received than can be filled, those which first reach The Times New Zealand Office will have priority. It is a case, therefore, of “at once if at all.” Readers of the “ New Zealand Mail ” who do not see this advertisement until the last moment may secure a copy of the Encyclopaedia by sending a telegram addressed, “ The London Times, Wellington,” ordering a set and following the telegram with the required remittance, and order form, by next post. Before it is T m Late. It will soon be too late to .join the majoiity—to be included in the number of those whose hesitation ended it) time. It is a month, all hut five days, since ‘‘THE TIMES " Reprint of the ENCYCLOPEDIA BRITANNICA was first offered for sale to the New Zealand public. Hundreds of people have made up their minds since then to buy the boot-. It is the purpose of this advertisement to add the reader’s name to this list of those who have not waited too long. A minority still wait; there are probably one or two hundred persons who are still a-A;ng themselves whether they should or should not subscribe for “THE TIMES” Ru. i.'t, of the ENCYCLOPAEDIA BRITANNICA. 1 hey have lost, by waiting, the use tor a certain number of weeks of the best vevi; of reference in the world. This is t'.ct a very serious matter, but the loss of CYCLOPAEDIA for all the months and years would Yet the reader must either make up his tr. ind at o money for the ENCYCLO does make up his mind, These are three possibii i e use of the ENiuture weeks and he ?. graver loss. .suffer that loss ;>ce, or pay more I.i.DIA when he The twenty-five vcluses will cost more on Wednesday, the 21st of February, than on Tuesday, the 20th of February, and they will be no better worth . money. There will still be only 16,030 ?.r only 1,100 contributors, . 9,000 illustrations, only 30,003,003 - l - c 1 letterpress. Something is to be lost, and nothing is to be : - j sPs m S ?C¥ ■errs?mz*ie£sn THE SPECIAL BOOKCASE. written by For the convenience of persons who have not sufficient shelf room for the ENCYCLOP-EDIA BRITANNICA, a compact gained by waiting. The minority who wait decreases from day to day, for the announcement of the discontinuance of the sale brings every day an increasing number of orders to the office of “ The Times.” It will be a very small minority when the last day has passed. It is often said that a minority may be in the right, but in this case the minority will be in the wrong, and have to pay for their error. The question to be considered with regard to the “ EN-CYCLOP-EDIA BRITANNICA” is not whether one will buy it, but when one will buy it. Everyone who can afford to buy any books at all buys it sooner or later Those who buy it later will buy it at higher prices, and undergo the necessity of paying carriage from London. It is of no use to wait for a cheaper price, and it is of no use to wait for a tenth edition. Some people have been hesitating because they believed that a tenth edition was in the course of preparation, but that rumour is finally put out of court by a letter which was printed in “ The Times ” of March 4th, over the signatures of the publishers of the “ ENCYCLOPAEDIA BRITANNICA,” that no tenth edition is even in contemplation, and for that matter, by the further announcement that a Supplement to the ninth edition is to be published soon. It is primarily designed for the benefit of purchasers of “ The Times ” Reprint, and it will be supplied to them at a lower price than that at which it will be obtainable by the public at large. revolving bookcase has been manufactured, which will be supplied to purchasers of the ENCYCLOP-EDIA BRITANNICA only. It will be sold fer £3 in cash, or for three monthly payments of one guinea each. At the foot of this page there appears an. order blank. It will certainly be to the reader’s advantage to make use of it: to do to-day what cannot be done seven days hence

AN ADMIRABLE INVESTMENT. The ENCYCLOPAEDIA BRITANNICA iB an admirable investment for three excellent reasons The three excellent reasons which combine to recommend the “ Encyclopieiia ” are these In the first place it is the very best thing of its sort to purchase The ENCYCLOPAEDIA BRITANNICA has been recognised ever since the first edition was published in 1771 as the very best work cf reference in the world. It iB easy enough to find more costly hooks, to purchase a thousand volumes instead of only twenty-five, but that thousand would be ill-chosen if the twenty-five volumes of the ENCYCLOPAEDIA BRITANNICA were not among them. It is not, indeed, too much to say that no thousand other volumes contain so great a proportion of the whole sum of human knowledge es do these five-and-twenty. Here, then, is one excellent reason why the “ Encyclopedia” is the very best thing of its sort. In ihe second place, the ENCYCLOPAEDIA BRITANNICA may at the moment be purchased upon remarkably advantageous terms. The established publishers' price for the twenty-ftVe volumes i in cloth binding is £B7. " The Times” offers precisely the same work, unaltered and unabridged, for seventeen monthly payments of one guinea each, or for £l7 in cash—less than half-price. This is another excellent reason, for everyone must wish that the pounds and shillings one spends should do their utmost in adding to the accumulated wealth of the investor. In the third place, the purchase of the ENCYCLOPAEDIA BRITANNICA does not involve, on the one hand, ready money, nor yet, on the other hand, the incurring of a vague debt which, the debtor may be called upon to pay when it is least convenient for him to do so. A preliminary payment of only one guinea in cash will secure the delivery of the volumes. After the delivery has been made other payments of one guinea each become due at monthly intervals The purchaser of the '• Encyclopaedia” who adopts this novel and convenient system of paying for books knows precisely when his payments should be made, and knows too that each one of them is so inconsiderable as to make hardly any strain upon a month’s income. SPECIAL TO INTENDING PURCHASERS. Letters and telegrams have been received from various partß of New Zealand inquiring how long it will take for the ENCYCLOPAEDIA BRITANNICA to arrive from London. In reply to such, we desire to state that all shipments are made direct from Wellington, where a sufficient quantify of stock for filling IMMEDIATE orders is in hand. Those who make prompt application, therefore, can hare their books supplied AT ONCE, ORDFR FORM-MONTHLY PAYMENTS. (Not good for acceptance after February 20tb.) (Date) To tiie Manager. “The Times,” (London), New Zealand Office, Government Life Insurance Buildings, Wellington, N.Z. I enclose One Guinea. Please send me The Times Reprint of The Encyclopaedia Britannica (9th Ed.) [Strike out two of the paragraphs marked (a), (6) and (c) respectively, leaving the one which names the style of binding gun...desired.) my next payment upon delivery of the complete volumes, and my succeeding payments on the corresponding day of each month following. Until such payments are complete, I engage that the volumes remain your property, and shall pot be disposed of by sale or otherwise. I further agree that if, owing to unforeseen circumstances, of which you shall be the judge, the volumes cannot be delivered, the return of this deposit of one guinea to me shall cancel this agreement. Please also send a Revolving Bookcase, for which I agree to make throe further monthly payments of one guinea each, after the payments for the books are completed. (Signed).... [I.B. Spec, N.Z. Mail,] (Address) itSTIf books are to be delivered elsewhere than in Wellington, • the purchaser should add here the name of the carrier in Wellington to whom delivery is to be made. . } (Strike out if Bookcase is not desired.) vLvl ■■ | ior which a iigrcc to uiaKu mj yoiis or lo EtriyoriG you TOtvyx appoint, 16 additional monthly payments of one guinea each, | (6) HALF MOROCCO, for which I agree to make to you or anyone you may appoint 21 additional monthly pa’ inents of 1 guinea each, f f c) FULL MOROCCO, for which 1 agree to make to you or to any- I one you may appoint, 28 additional monthly payments of one 1 miinea e»ar*V>. /

THE POPULARITY OF THE WORK. The popularity of tb« ENCYCLOPAEDIA BRITANNICA is sufficiently shown by the fact that in less than twenty months ?n.,-s than twenty thousand copies of "The Times” R-print of the “Encyclopaedia” hive been sold in tto United Kingdom alone, in addition to copies supplied by “ The Times” in India, South Africa, and Australia, as well as to the United States, where this complete and authentic Reprint of the great library in eagerly w elcomed notwithstanding that the country has, owing to the faulty condition of the copyright laws, been flooded with three or four hundred thousand copies of piratical and mutilated editions. The aggregate sale o' "The Times” Reprint of the “Encyclopedia” has been, at Home and abroad, over twenty-five thousand sets of tv enty-five volumes eat h, a total of six hundred and twenty thousand volumes. The figures tn each ease are of interest, not only because they show that the Encyclopse da ” is a general favourite, but also because they describe an unprecedented success in the ■dissemination of really good literature, and go far to prove that the publio taßte is by no means so debased as some alarmists believe it to be. They are figures, too, so astonishing that they cannot readily be grasped. « ? Te °°Py ol the “ Encyclopaedia ” contains twenty-two thousand pages, and this means that over 0,6 ,P dred aD| l fifty million pages have been printed and sold. Large figures of this sort produce upon the mind an effect which a contemporary foreign writer has aptly described as a " brain-blur.” One cannot easily pioture printed pages floating through the air and lying like snow upon the ground, but a iristh °m? p . srißOn wl " aßsist the imagination. Each of these pages is 11 inches in depth by inches in Their aggregate superfices would therefore be, if the front and back of each leaf could be Bplit mill?,. 5 « al . the Pages spread out, no IeSB than fifty-two thousand nine hundred and thirty-seven “ lUI ® DS “ Te hundred thousand square inches, or 367,621 627 square feet, or 8.439 acres, or nearly 14 whnlo m ij 1 C° noe * vp -d as one gigantic sheet of printed words, having its centre at a given point, the two mlV OUI<I ex t end “early two miles north, nearly two miles south, nearly two miles east, and nearly twn rnlloa . “ vwu UJlitjQ UUrbll, ucany IWU Itlllco OUIUU) ueaujl OWU UJUtB CU3U, auu ucawj mn* ♦? e « cnoraious sheet there would appear no less than 750,000,000,000 words, for there 550 r™/wl° 8n 30.000,000 words in each copy of the “ Encyclopaedia.” ÜBing another familiar illustration, 55(1 nan (wi — nucus in eacn copy oi rne jcinoyciopieaia.’ using aiiumer ibihiiihi uiuowmura, ]„• P a Ees each II inches in depth would, laid end to end, make a ribbon more tnan 95,486 miles in ‘cngtn, reaching nearly four times round the earth. one haStSI 7 °1 ENCYCLOPAEDIA BRITANNICA, packed in a box for delivery, weighs about ■ n „._TT rea a “d ninety-six pounds. The whole would therefore weigh over two thousand tons, as much 8 c ?? be earned by a dozen ordinary goods trains. aftnr ® ““Wbook devised by human ingenuity has ever had a Bale which can be compared to this, and atimluin P * ltUlatlon of these figures the acceptability of the ENCYCLOPAEDIA BRITANNICA as a «mely investment can hardly he questioned. " TEMPORARY PRICES UNTIL FEBRUARY 20. maffiT fU? C |u nt proTi9 ' on has been the fillin K of Orders who EmLBP 81 ® 3 * hut a PPlican's Mml*. m , may find that the Z?Sahfli° £ .i et,reßeTVed for New offer wnin n . b^ n , exhausted - The on CLOTH ,17 Monthly Payments of One Guinea each, BINDING I or, If Cash In full accompanies the order, £l7 HBT j, j (Publishers’ price for this style of Binding, £37.) Mnßnrnn 1 22 Monthly Payments of One Guinea each, J ir, tf Cash in Full accompanies the order, £22 I (Publishers’ Price for this Style of Binding £16.) recommend) . 29 Monthly Payments of One Guinea each, FULL J or, if Cash in full accompanies ihe order, £29 MOROCCO l (Publisher.’ Price for this Style of Binding, £65.) The flmJ* rao b e . Delivered to Subscribers Carefully Sealed in Tin-lined Cases, of Cost o Jt Subscribers in New Zealand will receive their Sets Delivered Free s rar as Wellington, if ordered on or before February 20th. ORDER FORM-rarh payment Subscribers who elect to send Cheque in full with the one shlllin, i_ 41, , unan rtt I IfICN 1 * order have the advantage of an additional saving of to the order nitu 3H . ea ' a 8 shown above, and no order form is required. Cheques should be drawn New BANK OF NEW SOUTH WALES. Wellington, and sent to Tax Times (London). “o®' at Government Life Insurance Buildings, Wellington, N.Z.