Page 51 Advertisements Column 1

New Zealand Mail, 8 February 1900, Page 51

rr |i;U3 T)< f> i '■ V i-U) ■ ONE GUINEA WILL SECURE . A COPY OF THE LONDON TIMES ” 'REPRINT OP ENCYCLOPAEDIA BRITANNICA '.V THE PURCHASE TO BE COMPLETED BY;/ ,;..Y , . v ,;.;; Monthly Payments of One Guinea Each. :: <

SEVERAL Thousand people of these islands are to-day considering whether they shall 'or shall not buy-. The London "Times” Reprint of the Ninth Edition of the "Etfcyclspcedi'a Britanniea,” and it may be assumed that in almost every instance tlieiv hesitation is due to comparisons which they are mating between the "Encyclopedia” and some other object which can be procured at about the same cost. Hajrdly ohe who is likely to read this advertisement is no circumstanced that . the payment, of twenty-one shillings,; and the prospect of making certain further payments of. twenty-one shillings each, need be very alarming. But even among the; more:fortunately-situated classes there is a., limit to the number cf available guiiieas, to the number of-procurable pleasures. Opportunities to spend money increase ,at-a, rate ! of compound 1 interest which'surpass even the power of money to beget:money. From the child with the halfpenny in its palm, making its choice among the sweets in (he shop window, to the landowner who doubts which one of two estates he shall add to his possessions, we are all forced to forego one acquisi- . tion for the sake of another. Is the acquisition of the "Encyclopaedia Britanniea” that which 'should lie foregone? It is,the purpose, of this advertisement to; settle some of the doubts which delay the purchase of the “Encyclopaedia,” and this can only be done by endeavouring to give these doubts, which are prone to be themselves somewhat vague and formless, a definite and assailable form. At best this is but-a conjectural task. The wisest of thq 1100 wise men who made the "Encyclopaedia Britanniea” never knew and sever will know why certain people do not buy the book, Tie helped to- make it; he knows that it is a book worth buying;, he,is proud of it, and can defend it against any criticism. If a man said to him, "Sir, I desire, since you are one of the writers who. wrote this boob, to explain to. you .upon what grounds I refrain from purchasing it,” he would be interested, and if he were in the humour for chopping logic, he would no doubt find it easy to convince his adversary. But'all written descriptions of. a book go- out into silent space like piece® of paper tossed into the air from the car of a balloon. One reader recognises the fact that a great opportunity is presented to him, and he buys the book. The next man who reeds the advertisement is unconvinced—perhaps-because he thinks the book costs too much money, perhaps because he thinks it takes too much room, perhaps' because be thinks lie is too old to read it, perhaps because he thinks his children are too young tp read it, perhaps for no other reason than ’ that he has glanced at the offer'and thought no more about it. If he has given any* consideration to the advisability of buying it or not buying the "Encyclopaedia. Britanniea,” he has perhaps thought of it as a book, and thought of its price as the price of a book. lies an error. One must for convenience,speak of it as a- book, but ail sorts of confusion will be avoided if one does not think of it as a bock. It is in truth a library of books, a collection intended for reading, study, and re ference. ovr-li^ fi ve ' ail d-twenty quarto volumes were reduced.to small octavos, the "EnT Jl . a would occupy half-a-dozen shelves of an ordinary bookcase. If 500 1 -, ? E - ( ]rt > topious among its 16,000 articles were printed :as distinct volumes they the uvr’ oi 500 of the most, valuable books-one could have. But all mak !^ n i n ‘ B together for convehiehce: It ..was ;hot neceesary-to try to subk t*' a l°ng story in order that a brief discussion of some one ti kt™ • -k 6 ' raatie to a volume, nor was.it necessary to cramp the writer’s fomS i? distress the reader’s eye in order,that a spacious treatise should be Din e ween the two covers of an arbitrary size. A further advantage of this tw -° . a *rangemeiit i s that one copious index can definitely point the way to ail that is in; the’tarious ; books. ’ . 1 ■ ' ' In tn« ordinary way, when one takes a book l from a book-shelf, one has to turn Page alter, page and even search through chapter after, chapter before one finds e isolated ‘Statement, the solitary phrase, the oiie thing in all the book that is any service in-..that moment of immediate need. In the "Encyclopedia Britanniea” e reader does mot-even have to read the . whole of an article. At the cost of enor®ous labdhr a running digest is printed on, the margins of each of the longer ic es, so that a- page is in many cases broken up into four or five perceptible (4E these elaborate methods of sub-division increase the value of the : ncj e Britanniea,” and serve to mark it as a library, a collection of r °^. as iO°ntra:distiiiguislied from a single book; 19 of .the work is the only just point of, departure for an examination of The in the cloth binding were originally catalogued ‘by the publishers at £37. The “ Times ” Reprint has Bold, and will sold until the 20tli of this month, for jSl r Ain the same binding, Under - the novel, system .of monthly payments which have been adopted the purchaser, instead of sending a cfaequ&Jfor*£l7 to the Manager of The “Times,” (New Zealand CfEco Wellington), need only pay one guinea before the twenty-five volumes . have beengdelivered to him, and then complete the purchase by sixteen further monthly payments of one guinea each. • What other library can be bought for each a sum ? One may buy an edition of tbs standard poets, but the standard poets do not answer questions. One may buy a collection of engravinga. for the same money, but there is no such collection in existence which, like the nine thousand. illustrations of the "Encyclcpeedia Britanniea,” may be called a systematized pictorial library of art and science. Mo matter how many other books one may have bought before one buys the Eneyclop-codia Britanniea,” and no matter how many other books one may hope to buy after one has bought the “Encydopredia Britanniea,” the Encyclopaedia Britanniea” is the hook to buy next. It is not, however, possible to arrive at taw conclusion, and to go no further. One cannot say "Yes, I will'buy the "Encyclopaedia Britanniea” before I buy any other book; I will buy the "Ehcyclopaedia after Quarter Day” for when quarter day homes it "will bo too late to buy the "Encycloprodia Britanniea” at the present prices and upon the existing terms. “The- Times” Reprint was published in accordance with certain arrangements made by "The Times” and by Messrs A. and C. Black, the publishers of the Encyclopaedia Britanniea.” These arrangements make it possible for-the momem io procure tne Encyclopedia Britanniea” at a reduction of more than 55 per cent, from .the original publishers’ price, but on the 20th of this month, one month fiom. the day on which ‘ The Times” Reprint of the •'i.ncvclopeodia Britanniea” was nrst offered to the New Zealand public, these arrangements cease to be operative, and those who fail to buy the work within the limited time, will, if they desire to procure- i on the 25et o.i March, be obliged either to do without it or to ray double price for it. All of the other.arguments in favour of the purchase of- the work- could have been equally well advanced ten years ago when the Ninth Edition was completed, and will be equally valid ten years hence. But this is the argument of the hour, ' this is the consideration which appeals to the- purchaser who wants to get tho best value for his money. .To buy '‘The Times'’ Reprint of the ''Encyclopedia. Britanniea” is not. a for- • mutable 'undertaking. It is not like buying a house that one must compare with other desirable houses, that one must visit and revisit, of which the drains and the walls and ihe sub-cellars must be examined and tested, tho title deeds to which must be ecimtinised by solicitors, _ It is only necessary to send a, guinea -to the How Zealand Cfficcrof. “ The|Timca g ” Wellington,^accompanied;,by. aiQipjcdes; torpa iai order.to ; eecurci (the immediate” delivery ofi indeedi(one_qf thqse [oporationßrahioh are bo simple that sciously [classes them among the things which one can do at any timej from avsay ltd do more complicated‘thinge,''” But if one postpones it|until to-morrow, one will be very likely to,postpone it ;for two: or .‘three weeks, until loses (altogether the'greatest bargain} which lis”tc be found in the whole world oi becks, gf*' r SPECIAL T® INTEKDIKO PURCHASERS. Letters and telegrams havp been received from various parts of New Zealand enquiring how long it will take for the "Encyclopaedia Britanniea” to arrive from ’London. t roP-'ln,- reply to such, we desire to state that all shipments aro made direct from Wellington, where a sufficient quantity cf stock for filling IMMEDIATE orders is in hard. Those who make prompt application, therefore, can have their books supplied AT ONC-E. ; . ... ..

TEMPORARY, prices for two weeks more. fofnu ♦SK*’®" >*» been Promolhf Qb'bdg .of Orders who EJ4,?C? te “»i. htt * upplicams & «d CLOTH BIHDINO HALF MOROCCO (wl)ioh we recommend) . FULL MOROCCO ,17 Monthly Payments of One Guinea each, (. or. If Cash in fall accompanies i he order. £l7 / (Publishers’ Pried for this style of Binding, £o7) v 22 Monthly .Payments of One Guinea each,- - i r,.'f Cash In Full ai companies the order, *22 IPuhliehc! s’ 'Price for this Sivle of'Binding, HIB.) 29 Monthly Payments of One Guinea each, • ( 29 Monthly Payments of one Guinea cacn, 1 or, if Cash in full accompanies he order, £29 l (Publisher-,’ Price lor this Style of Binding, £6B/} The Delivered to Subscribers Carefully Sealed in Tin-lined Cases, of Cost »« r Subscribers in New Zealand will receive their Sets Delivered Free 1 wist as far as .Wellington, ORDER FQRto-fiafiK PiVMfMT Subscribers who elect to send Cheque in full with the one shilling,!,, ,u 11 1 ''iC 17 ! order have the advantage of an additional saving of totbo order of ,u 83 shown above, nrd r,o order-form is required. Cheques Should he drawn N *w ZealueaVvib® OF NEW SOUTH WALES, Wellington, and sent to Tue Tuans (London). _ e. at Government Life insurance Buildings, Wellington, N.Z. , ■

ORDER FORM-MONTHLY, PAY Mt NTS. (Date) , !To thb Manaotsb, “Tub Times," (London),Nuw Zbalafd Omn Government Live utsurarcb ßoirdimoh; Wellington-, H.'A . BritAhnica (sth Kd tfii.fike out two of the puagr-phs mnrko'i («), (t> ami (e) respectively leaving t theono which naim-s Jtbe ftylu.ot binding my next payment upon delivery' of thecompipte voh;r<resj’and rry *uc‘ccediri« pnyiriei.ts rn the corresponding day of «Aob month following. Until such payments an- complete, lo' gKgetfh.tHhe volumes remain your property, and’shall rot be disposed of by salo or otherwise. • X t(jrth r.agree that if,' owing to unforeseen circumstances, of which you si mil be the judge, the volumes cannot be del vered, the return of this deposit of one guinea to me shall cancel this agreement. Please also send a Devolving Bookcase, for which .1 •.gree to make three further monthly payments!of odc guinea eajb, after th<s payments for tho books arc completed. - '' ■ ■ (Signed) „ ; ■■■-■; n [H. V. Spec, N.Z. Mail.] . \ v , ' V . . (Address) V g*"lf books are to be deliveied elsewhere than in Wellington, the purchaser should add hero th name of. the carrier in Wellington to whom delivery is to bo made. ' . ' ■ t,% • >■ -; . ' .1 (Strikeout if BookJ ease is hot i.csircd.) 1 encloss-One Guinea. Please send me Tub Tmm-HspRiNT op Tub tTNoruLoi’/RDfA )(<!) CLOTH, for which I agiee to make to you, or to anyone yen mays appoint. 3(3.Additional monthly payments of onugulnea each, (b) KfliF RSOROCCO, for which 1 agiee to make to you or anyone you may appoint 21 a dd:tiorial monthly pa md'.its of 1 ghiiiea taell, c) FULL, fsffIGRCCC©,-for which 1 agree to make to you-or to a, yona you may appoint, 20 additionarmenth y paymewo of. one guinea each-. ‘ "