Page 22 Advertisements Column 1

New Zealand Mail, Issue 1290, 19 November 1896, Page 22

*Wnmes Smith and Co* Beg to announce that, the ADVANCE SHIPMENTS of New Season’s Goods having arrived, they are now making their FIRST SHOW OF 1396 SPRING FASHIONS. An inspection of these goods will prove to an observer that the new Season will be MEMtJIMMMMEE JFOM ST WEE J&ME BEA.UWW. In all Departments of CE AflO HOUSE the Most Charming Novelties are displayed in profusion. The following notes will give customers some idea of a few of the leading fashions, and fuller particulars or patterns of any of the materials mentioned will he sent, with the greatest pleasure, to any address in the colony. NEW MILLINERY. Colour will he the leading characteristic of this season’s millinery, the trimmings being exceptionally heavy and bright coloured. In some instances combinations of a most daring nature have been effected, and the result is very brilliant and striking. Whhe Hats are very stylish, some with chip crowns and Manilla ruched edge being especially so. Sailor Hats are still very much worn, the leading shape having the beefeater crown, and being trimmed with a narrow velvet band. CHILDRENS MILUHERY Two very large shipments, made up entirely of Children’s Seasonable Millinery, have already been received. Consequently JAMES SMITH AND Co. are in a position to say that no other house in the colony, wholesale or retail, can show such an assortment of new, pretty, and stylish goods in this department. Some exquisite models of Children’s Lace Hats are exhibited, than which nothing lovelier has been imported. There are also the newest shapes and styles in Sun Hats and Bonnets, Silk Hats, Puritan Bonnets, Ac., Ac , the whole making a perfectly unique display. NEW COSTUMES. In this department there are several distinct novelties that are bound to become enormously popular. Hie latest material for the now universally worn Shirt or Blouse is a delightful Gross Lawn, and an immense assortment is being shown. 'There are also Muslin Blouses in all shades and styles, Morning Gowns in Grass Lawn, Crepon, and Fancy Print, Summer Jackets, Capes and Mantles in the very latest modes, and a magnificent choice of Children's Costumes in Holland, Crepon, &c., comprising quite the prettiest and most attractive lot ever shown in New Zealand. A special feature is made of the stock of Shot St caws will be very popular, an immense variety of new shapes being shown. For trimming, Flowers are displayed in the utmost profusion. NEW DRESSES. Numerous and lovely are the new season’s Dress Materials. Amongst the most striking of the new fabrics may be mentioned Raye and Chine Tweeds . Fiqured and Shot Mohairs, Shot Lustres and Alpacas, Sicilian Cloths , Goupe and other French Dresses, while the range of Armu re Cloths , Cycling Tweeds dcdc., is of the most varied and extensive nature. Special attention should he drawn to a line of French. .Robe Dresses - , no two of which are alike. These are in new shades of the utmost refinement of taste, and are perhaps the most superior goods ever shown in the colony. Patterns of all materials are now being despatched to the country customers of TE ARO HOUSE, and any lady desirous of obtaining a set may do so by applying by letter to JAMES SMITH AND CO. BICYCL3STG COSTUMES In Grass Lawn, Linen, Alpaca, <&c., in charming styles. NEW PRINTS. VARIOUS NOVELTIES The SPRING SEASON OF IS9G promises to be most prolific of new ideas. Already there have been received numbers of dainty novelties which are certain to prove irresistibly tempting. Amongst them may be quoted the following few : SHADED CHIFFON RUCHES, The most fashionable neck wear. BUTTER SOUTACHE COLLARS, The present London mode. QUEEN ANNE CUFFS A COLLARS, Sure to be extensively worn. CHARLES REN CUFFS f COLLARS, Exceedingly novel and effective. Sequin Trimmings, Sequin Belts, JVhite Kid Belts, Fancy Silk Betts, Silver Belt Clasps, New Buttons, and. Dozens of Other Novelties. An extraordinary advance has been made this season in all manner of printed cotton goods. Some of the loveliest effects imaginable are obtained in materials costing only a few pence per yard. The most fashionable prints are in stripes, and by far the largest stock in the colony is held by JAMES SMITH AND CO. Block Striped Prints in all shades are a distinct speciality, and a delightful choice is also offered of Brocaded Fancy Sateens , Holland P/issa Prints, Grepons, Piques, Zephyrs, dc, dc. The very popular Tucked Lawns and Nainsook Frockings have also been received in large quantities, together with the new material, Grass Lawn , which promises to be the rage of the season. As with the dress materials, Patterns of all prints are now being sent out, and may be ootained by any lady so desirious on an application to TE ARO HOUSE. Q* V TIESHE FIRST SHOW OF THESE SPRING NOVELTIES Is now being held, and customers at a distance are cordially invited to send for patterns or particulars of any goods required. A very extensive country business is done at r _TE -AJEfcO and the COUNTRY ORDER DEPARTMENT is thoroughly orgnised to attend to any favours which the firm may receive. Parcels are sent by Post, Rail, or Sea tc all parts of the colony, and where the Order is accompanied by Cash for the amount, carriage oi goods is paid. JAMES SMITH AMD CO. Te Aro Siowse WELLINGTON