THE EASTMAN POCKET KODAK.

New Zealand Mail, Issue 1266, 4 June 1896, Page 11

THE EASTMAN POCKET KODAK.

"Everybody is a Socialist nowadays," the genial and sensible Prince of Wales is credited with having said, and certainly it looks as if everybody were going in for i cycling or photography. Many combine I both, and wisely so, for the modern camera I is so handy and portable that it is easily j strapped on the "luggage-carrier" of the cycle, and everyone who has done any cycle touring in New Zealand knows full well what a marvellous variety of picturesque "bits" ho can take during his travels. Tho kodaks have always been popular with cyclists, and rightly so, for their lightness, compactness and facility of manipulation are special qualities for a cyclist's camera. The Eastman Company, in producing their Pocket Kodak, have now not only made it possible for every cyclist to carry a camera with him, but have offered a most irresistible temptation lor everyone to take up photography as a hobby. It is a marvellous little instrument, in its neat leathern case, and is in reality as well as in name a "pocket" kodak, It measures on the outside 2j inches x 2; inches x 3,; inches, weighs only o.> ounces, takes pictures 2 inches x l\ inches in size, and is loaded so as to take I'2 pictures. It costs only £1 Is. It is provided with all the movements of the most expensive cameras, and, its principal parts being made of aluminium, it is very light. It has a counter to record the number of exposures made, a brilliant view-finder to locate the image, and, above all, can be loaded and unloaded in daylight, thus making a darkroom unnecessary, it is so simple to usu that anybody with average intelligence can make good pictures with it. Tho motto, " You press the button, we do the rest," is known the world over, and means that if the kodaker has not the time or the inclination to develop and print his own photographs, any kodak dealer or photographer will do it for him, thus obviating all trouble. These littlo kodaks are great favourites with cyclists, for the pictures are so microscopically sharp, clear and distinct that they can bo easily enlarged to any reasonable size. Photography, like I cycling, has como to stay with us, and ) some idea of Cue favour which these little cameras have found may be gathered I from the fact that, in live months from their introduction, over 00,000 were sold, and within two months close on 3000 have I been sold in Australia alone. 'They are being manufactured by the kodak factories at the rate of 700 a day, and necessarily give employment to a large number of workers.

Mr Ryder, travelling representative of the Eastman Company, has been in Wellington during the week, and has arranged with Messrs I'arraud and Son, Lambton quay, to keep a full stock of these wonderful little kodaks. It will not be long before half Wellington will be taking their own snapstots. Edwin will photograph his Angelina, and Angelina her Edwin, the much-afilicted father of a family, plagued by his wit'mo get little Johnny or Ethel " taken," will do the work himself and savo the cost ; indeed, a. pocket kodak ought now to become a recognised family institution. Children, relations, favourite animals, tho home, tiie garden, anything and everything can be "kodaked," and a cheap and useful family record book' lie made by means of the pie'iire.-, the value of which, as recalling many plea-ant im:m..ik'.;, will bt; much enhanced as the joais go by. Tee point, that the pocket kodak can be load: d or unloaded in bn ad daylight i., greatly in its favour,