Page 9 Advertisements Column 2

New Zealand Herald, Volume 81, Issue 25084, 23 December 1944, Page 9

The biggest wartime headache for cor- i setieres has been the shortage of elastic, which forced industrial legislation to restrict the amount in any one corset to a specific number of inches. This drastically reduced the flexibility of Berlei foundations. But when it is understood that only the exigencies of war have caused this, women will assuredly accept it in the same good spirit in which they have accepted the scarcity of Berleis while the factory concentrates on clothing for tho forces. Berlei's more 'intricate shaping helps out the loss of elastic. But only when the right fitting is worn. Better buy none than buy the wrong one. Berleis fit closely, following every subtle variation of figure type. A wrong fit, therefore, is no mo ye satisfactory in a Berlei than in a shoe. Particularly now, lacking elastio's happy accommodation.— Advfc. ■' "*