Page 20 Advertisements Column 1

New Zealand Herald, Volume LXXVI, Issue 23275, 18 February 1939, Page 20 (Supplement)

tt An early glimpse ... and you will learn the highlights of the season«.». M & (J's r first with the latest always, have again assembled at the very beginning of . Ithe season, fashions, fabrics and accessories from the style centres of ; the World. Wq invite your inspection of this comprehensive showing in every department, ltumn and Winter early r m New Elizabeth Arden Salon opens Monday, 27th Third Floor. 111 v .. are here with high shoulders and fitted waists Shoulders piled high . . . skirts flared and short ... to flatter slim waists ... so yon will recognise 1939 fashionable furs! Above is a frosting-white Evening Wrap of grooved clipped Lapin .« . sleeves of Russian Hare. 15 Gns. LAY-BY S S3 I im i'K m brides & bridesmaids You're 'destined to be lovely in Lace . . . embroidered Shadow Lace, dainty Nei's . . . crisp and sheer and standing out from your toes like a romantic tu-tu. The new Nets allow you to mix or match your colours to rival the rainbow. New Laces Softly fall into line with the 1939 corseted silhouette . . , cobweb wheel Lace is news . . . all-over Lace comes in brides' and' bridesmaids' colours and subtle evening tones. Choose now and lay-by, M & C, Street Floor. NEW are designed to interpret the new silhouette .Velvet belongs to the elegsince of this year ... it moulds the 1939 corseted silhouette. Grease-resisting . ~ . tinselled, spinning top striped,' gold mesh encrusted . . . colours glow with "the fire and splendour of the Orient. Crisp taffetas make your picture frocks . . . wide skirted to contrast a tiny mpped-in waist. Tinsel weaves a brilliant thread through important fabrics. TINSEL MOIRES XREASE RESISTING ; VELVETS TINSEL VELVETS M & C Second Floor. I Schiaparelli, Hartnell, Alix ... all the great designers decree "definite waistlines". This year successful dressing depends on correct corsetry. Anticipating this fashion, Milne & Choyce planned an extraordinarily comprehensive range of figure garments. We present full ranges of *Gossard, *Scandale, *Maidenform, also Berlei and Charnaux, and while we urge, early selection there is no advance in prices of present stocks. Make an appointment now with one of M & G's skilled corsetieres . . . benefit by her style knowledge and experience . . . consultations are complimentary. *M & C Exclusives. FIVE LEADING AKE R S 'fSM jf * \ 11 *%- ® \ l t M?„ ./ "\' /k W\t u vC 11 GOSSARD — MS C Mis Simplicity in Peach Batiste with matching elastic Lace Brassiere top . . . stitched support. Semi step-in with side talon fastening. 34 to 36 inch, 72/6. Others from 35/to £5/5/-. * Gossard Combination in Tea Rose Brocade and knitted elastic. Lace uplift bust section. Sizes 34 to 38 inch, 38/6. Others from 36/6 to 75/--Gossard front lace Corset in Tea Rose Brocade . . . suitable for the hip figure. 24 to 32 inch, 45/-. Others, 25/6 to 65/-. Gossard Longerlyne Brassiere, 13/6. ill 'B I/# \ v iK j SCANDALE ELASTIC NET againAi , . . the elastic net foundations you've read about in Vogue are here . . . they never ride up, even without suspenders. Indiscernible under _ the sheerest gown. Guaranteed washable. They are light . . . the meshes give free passage to the air which is so essential to health and comfort. Corselette, £6/2/6; Girdle, 59/6. FREE FITTINGS . . . . no matter how little you pay another M 8 C exclusive "Once Overs" with Ecru Lace front and stitched Satin Petal uplift. Talon at centre back. Sizes 32 to 36 inch. As sketched, 55/-. Other Maidenform "Once Overs" from 39/6 to 85/-. w J""L With every foundation garment sold, Milne & Choyce offer free fitting . . . this is the only way to be sure of correct corsetry. Three expert fitters constantly in attendance. Second Floor. MILNE & CHOYCE LTD. MAIDENFORM " Variation " Brassiere with the fashionable dividing line . . . low back. As sketched left, 22/6. Others, 14/6 to 29/6. Narrower uplifts from 12/6 to 19/6. Designed to flatter the new "up-hair styles .» . « iM/i Go on a colour spree with the new Hats . . . perch bright feathers over your brow ... surmount a high crown with a flourish of Silver Fox ... fly high with brilliant feather quills . . . experiment with veils ... demand a contrast of at least three colours. Be bewitching in the new Hats now in full feather at M & G's I Secure now and Lay-by sr I 79'6 HPfV Ha <-• ' miiii#. ft' m m m m is and Sheer, 8 Gns. The corseted look is "1939" Shoulders squared ... skirts flared ... any excuse for a narrow waist ! THE FROCK . . . sheer and shine in Black ... a draped and flared front accentuates a slender waist ... tie sash keeps it. 8 Gns. THE COAT . . . man-tailored from Scottish Tweed in a clever combine of Storm Blue, Valley Green and Wine Leaf . . . sin pockets border the trim waist. M & G's one-of-a-kind Goat, K 7 Gns. FLAT FUR TRIMS ARE Flat Fur dresses up the smartest suits ... it heralds important trimmings .. a demure collar . , a make-believe pocket . . a dashing cufT . . . Garacule, Astrackhan, Leopard spotted or jungle marked. Flat Fur gives Suits and Goats the 1939 look. Illustrated Suit . . . Angora Cloth in the new Valley Green . . . Leopard Muff matching Collar and Pockets. Pleated and zipp fastened skirt. Two-piece Suit and Muff, 11 Gns. AT / m.