WOMEN OF FORTY

New Zealand Herald, Volume LXXV, Issue 23112, 10 August 1938, Page 5

WOMEN OF FORTY

NEED FOR CARE SECRET OF YOUTHFULNESS HAIR STYLES AND MAKE-UP Although Walter B. Pitkin says "Life begins at 40," it is n wise woman who, 011 reaching that age, decides to remain 40 for at least another 10 years. It is after 40, when the responsibilities of life lessen for most women, that there is a danger of slipping into a flabby middle age. The secret of looking 40 when 50, or over, can be summed up in two words, "careful grooming " Good health and a well-balanced body are, of course, essential to a good appearance. These can only be achieved by attention to diet and exercise. sleep, too. is -important. If there is either excessive weight or I extreme thinness, or if the body appears to be badly proportioned, a gland specialist should be consulted. T.ntidiness or carelessness in dress or grooming. perhaps pardonable in youth, should not be tolerated in middle age. Numbers of women, for economical j reasons probably, neglect to have their j hair trimmed for four or five weeks at, I a time. A trim every two weeks is ' necessary to keep the hair a tidy length j and the back of the nock clean. Anj other reason some women never look i well groomed about the head is that they never have their hair thinned and tapered. A well-designed coiffure should | follow the contour of the head. All too often a shapely head is hidden with thick masses of hair. Value of Good Grooming I The fastidious woman, of course, likes to have her hair shampooed and sot every 'week, and when she has a cold has her hair and scalp cleaned with spirit lotion instead of water. A profusion of rolls and curls should be avoided —they only add years to the appearance. Leading hairdressers employ stylists who make a study of personality and type of their clients and plan a coiffure accordingly. Simple, easily managed styles are preferable to an elaborate and intricate arrangement of the hair. Some authorities say that the building up processes of the body lessen activities between 25 and 30, and that the muscles begin to relax and the skin to wrinkle if preventive measures are riot taken. Even if flnbbiness has already set in. much can be done to restore muscular tone with exerciser and suitable preparations. Nourishing the Skin A regular routine of cleansing, stimulating and nourishing of the skin should be followed daily. A specially rich cream should be used for wrinkled eyelids and the area around the eyes, and another for the neck. A crepe} neck is something to guard against. Exercises, too, help to keep the muscles of the neck firm and youthful. Stimulating masks are good for every age, but if the skin is thin and dry should be followed by nourishing cream. Gland cream is something every woman of 40 should use. Make-up is a pitfall to many. Particularly the fortvish! It is usually a case of either too little or too much. The woman who powders her face, generally with too light a shade of powder, and religiously "refrains from lipstick or rouge, only succeeds in looking wan and elderly. And the other type, who goes to the other extreme and uses too heavy an application of lipstick, rouge or eye shadow and mascara, is in danger of looking hard and dissipated.