Five Reasons Why Women Buy

New Zealand Herald, Volume LXXV, Issue 22961, 12 February 1938, Page 6 (Supplement)

Five Reasons Why Women Buy

pfIOFESSOR OTTO VON HEIMHOLTZ, of the University of Berlin, has advanced five reasons why women buy any particular item. Hero they are:— • (1.) Because it is advertised. (2.) Because she thinks to'possess it will please lier sweetheart or husband. (3.) Because to possess it will make another woman envious, (4.) Because she thinks it will make her look thinner or more beautiful. (5.) Because she has seen other women do it. or it is a bargain. To this, another authority, with a sense of humour, has suggested the addition of the following reasons:— (1.) Because her husband said she couldn't have it. (2.) Because her best friend said she simply couldn't wear it (3.) Because she couldn't afford it. (4.) Because nobody else has one. (5.) Because everybody else has one.

arrival ho immediately became a reformer, realising what changes were necessary to attract the beau monde. Ho formulated a social code, and took the "position of absolute dictator of fashion and social customs. Success rewarded his efforts, and Bath soon became the resort of kings, princes and other notable personages. His laws

were also adopted at other spas, such as Tunbridge Wells, and his advice was sought on every occasion. As gentlemen were apt to settle their differences by the sword, Beau Nash forbade them to wear swords in public. Mules were posted tipc in the Pump Room and Assembly Room, and rigidly enforced. But, like many popular heroes,- lie lost prestige, and died in ••ompnrative poverty and neglect. His home was near the old Royal Theatre, where the public house called "The 'tadan Chair'- now occupies the site. It is claimed that Beau Nash had a romantic attachment for pretty Sally Lunn, but perhaps tier delicious cakes were the chief attraction!

Bath still sells these cookery specialities, which are displayed in the pastryshop windows and'eagerly sought by visitors.