Page 19 Advertisements Column 1

New Zealand Herald, Volume LXXIV, Issue 22818, 27 August 1937, Page 19

A SMART SUMMER We're all for it, and here are the Fashions challenging your interest. . . . We dare you not to be captivated by them. FASHIONS FROM OVERSEASThe first showing of new styles personally selected by our Mr. J. R. Rendell during bis business trip through London and America. You are thus assured not only of authenticity, but of the many price advantages secured. . . . Your criticism will be welcome to-day and following days. An Early Department Presentation• • SUMMER FASHION FABRICS I D cnr>DTC Now that the styles have declared themselves, they should be selected early. NOVELTY SPRING WOOLLENS intrigue with mixed colour Slubs on Pastel grounds. Ideal for Swagger and Ensemble Styles. New Art. Silk Fabrics introduce a novel innovation in Bayodere designs with definite Egyptian and Moorish horizontal effects, also Floral Clusters in horizontals. Fabrics include Mira Crepon, Chalkspun Crepes, Clipper Crepes. FOR SPORTS WEAR, for new weaves, crusty weaves predominate, with spaced designs, and prominent suggestions .are Fabruff and Clovita. (* .* i . ' & Garments of the above type in Floral Art. Silks, moderately priced from 39/6 In S.SAV., S.W., W. sizes. SEE THE NEW STYLES PORTRAYED IN OUR SHOWROOMS# OPEN ADMIRATION will be extended to the fabulously full circular cut skirt. It is emphasised in no uncertain way in our presentation of Spring Frocks and marks the waistline of beltless styles. You will see everything that has a fashion significance to help you choose for every day-time occasion—AND THE PRICES ARE DEFINITELY MODERATE. THE BOLERO, for the Younger Set—Just one of the many new styles, as illustrated (Right.) It has--such an appeal people will look twice toward you, if you wear a Bolero. It has a smartness that everyone appreciates and this season, with a little jacket opened up or buttoned down the front, it wins for itself a popular place with the younger set. Prices, 35/6 to 69/6 881 FOR SPORTS Collect Colourful Clothes along simple lines that look as smart in action as they do at ease. We submit our gay Rayons and Cottons, Knitwear and Coats for your approval and selection. THE MODERATE PRICES ARE A SPECIAL FEATURE IN THIS SECTION. NOW FOR AFTERNOON Emphasise your femininity. Choose Dark Sheers, freshed with White Brilliant Prints,, lovely Cape Frocks. We show a magnificent price range. IN STYLES FOR THE JUNIOR MRS. Very gay floral prints are usfed and they show a distinctive smartness. The major proportion of Frocks is simply designed, the trimming details being confined to pleating, shirring, soft bodices and full skirts and necklines favour deep and narrow Vs. although some rather high-draped necklines are showing, with sleeves more often short than long, and fitting waistlines. THE MODERATE PRICES WE », QUOTE WILL DELIGHT YOU. y. vl il BRIMMED FLATTERY FOR THE SMART WOMAN Visualise yourself in this style in Light Beige Ballibuntal Straw. The draped finish gives it an air of superiority. Priced at 35/LET US GO TAILORED (RIGHT, CENTRE) Variations of this type of Frock are always considered 3mart. Short or long sleeves. Basque with novelty pockets. This can be worn right now with success under a fur or cloth coat, and later on in the street. It is specially smart in Frisco Cloth or Light-weight Woollens. Prices from 45/-; ill I. I CRISP SPRING ACCESSORIES A Unique Collection of Ladies' Handbags and Gloves to match is among our latest shipments of New Goods. EXQUISITE FRENCH KID GLOVES, Kid palms and Suede backs, perfectly cut and made from reliable skins. Navy, Black, Beige, and White. 23/6 THE BLISTER GAUNTLET—A handsome French Kid Glove, perfectly cut from selected skins. Navy, White, and Black. 21/6 pair. VIENNESE HANDBAGS, each Bag a model. Made from the highest grade leathers by the world's designers. The mounts and shapes are unusual. Navy, Black, Brown, Beige. Priced from 15/6 to 70/Space will not permit our illustrating the Redingote that 'creates a fresh interest in the new Spring fashions. It is both practical and smart. The Coat can be worn with other frocks, whilst the Dress is important in itself. In S.S.W., S.W., and W. From 39/6 ss>m: msgSszl rmLssSSS^^ ACCESSORIES Fascinating accessories in Organdie and Pique are crisp accents to Frocks and Blouses, and these give longer life to precious garments. Ruffled Organdie Fronts and Jabots are most effective, and the prices are equally attractive. JABOTS—From \/ m FRONTS, with Collar—3/\\ 4/g 5/fi • • • What to Wear for Spring and SummerFlattering Brims with Flower Trims. You 11 feel quite ; at home in trying on as many styles as you please, with an ,alert assistant to advise you. You make Millinerybuying at Rendells a pleasure. w & V'J Of if %. r M CHARMINGLY YOUTHFUL AND OFF THE FACE. (LEFT ILLUST.) j There is nothing newer than this style in Meteor Braid, with open crown that shows the sheen of your hair. A Hat flattering and youthful. 23/6 AN AID TO EARLY CHOOSING There's the facility of our convenient LAY-BY, or you may have your choice put aside for the payment of a small deposit and the sale , can be finalised at a date to be arranged. IT ISN'T SPRING UNTIL YOU HAVE WALKED THROUGH OUR MILLINERY DEPARTMENT. New shades are introduced: Golden Amber, Heather Pink, Glace Brown, Swing Blue, Porcelain Green, Wineberry. THE BONNET BERET (CENTRE ILLUSTRATION) is the newest Hat for now and Spring:. The fall adds a note of whimsical charm, and to possess it is to be smart and irresistible. 21/" (RIGHT, ABOVE) MEXICAN? Yes—up to the minute in style. You will be thrilled when you try it on. This model is featured in Navy Baku and Light Blue Georgette trimmings. 33/6 For A Smart & in £? uite » Surnni fggjjjgg pi Sn&LfiS PI F1 jffftjfr 1 Georgette trimmings. «S<S/6 REN DELLS of Karangahape Road *•««. Boater; T;,r art as this Br OWn , . h jip^ k e t y u zi y i< 27/6

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