Page 16 Advertisements Column 1

New Zealand Herald, Volume LXXIV, Issue 22670, 6 March 1937, Page 16 (Supplement)

. & C.'s ■mi tm 1 m W J m AN early season —Easter just a few weeks away —and the M. & C, Store is replete with beautiful merchandise—each and every department providing a complete index of the 1937 styles, fabrics, colourings and fashion details. Displays are truly exhilarating—from the very first glance at the windows right through from floor to floor—and so informative, too. What better initiation into the new season than an hour or two with the fashions at M. & C.'s! You know that whether upon shopping bent or merely inspecting at leisure YOU WILL BE WELCOME —ALWAYS. Remember to visit the Fur Salon for London, Paris and New York stress the importance of Fur. Lavish coats of Siberian Squirrel Pony Skin and Baby Hairseal Burma Broadtail and North Carolina Mink -—Hamster and Fox and, of course, the aristocrat of Fur, the Silver Fox. AFTERNOON TEA INTERLUDE—In the Tudor Room, where new fashions may be discussed icith friends over a dainty Tea or Luncheon. Phone your reservation to the Tudor Room —» 32-800. 1937 HEADLINES Hats soar to altitude records:—high, high quills in high, high hats—crowns, too, are folded with high-spirited abandon—smart toques nestle in huge fur collars. And trimmings are utterly different—brilliant peacock feathers—flat suede—or touches of fur. As for colours—black first, then grape and pine greens, vintage reds—burnt russet —and London Tan—just a few from Autumn's palette. K 8ftl: mi , r £ m V ACCESSORIES Handbags are extravagantly ruched and quilted—smooth, smooth Calf—or classic Crocodile. Deep gauntlet gloves are buttoned and buckled —scarlet, green and the new burnt straw are the colours to remember. Belts very wide or very narrow —in silver or gold for evening and suede for day. Bracelets as important as ever —look for the new pastel glass. Wear pearls.— a single string or triple row—with slim wool frocks. Hosiery boasts even richer, warmer burnt shades. Shoes are patent and suede cut high up the instep to make your ankles look slimmer —and, incidentally, heels are higher. The FASHION COMMENTATOR Skirts are very flared and swinging some 14 inches from the ground—or ruthlessly straight. Long coats are redingotes jackets are basqued with much circular fullness tunics tunics —tunics —shoulders broadened with pleats and gathers slim, high waists —and all fullness to the back. Furs used extravagantly. Opulent Silver Foxes thrown casually over one shoulder and streaming down to the hem of your coat. Persian Lamb, Astrakhan, Seal and Beaver lavishly trim collars, basques and pockets. For sports wear, rough, good-looking Tweeds flecked in vivid clear colours. Blouses in everything from white Ottoman to Satin of the most dangerous danger red. And you want to know more? Come to the Showroom and discover for yourself Dame Fashion's whims for 1937. § W! a - JP <n V. lie

YOUR BUSINESS PSRSC mg so much paper, DEMANDS buying" 1 the -m • pieces will make on Quality Printing on the EFFECTIVE^ sion depends the result —increased sales. From the Herald Printing Works you obtain that intelligent co - operation which produces the EFFECTIVE piece of printing—the printing that helps you to SELL YOUR GOODS. Send Your Printing to HERALD PRINTING WORKS and Get Queen Street, Auckland. Phone 30-07S-.