American Girls' Beauty Campaign

New Zealand Herald, Volume LXXIV, Issue 22670, 6 March 1937, Page 6 (Supplement)

American Girls' Beauty Campaign

""DEAUTY before business" is the motto of the American business girl, and she interprets the slogan literally. She exercises before the care-fully-chosen breakfast, which regulates her weight. She would never dream of going to the office before she's given herself a "facial." Lunch-hours in the business quarters of American cities find stenographers, clerks and secretaries eating sandwiches in the adjustable chairs of inexpensive beauty parlours, while nails, hair and skin are being treated. It is said that the average American woman uses, between the ages of 16 and 60 , 3471b. of face cream, which works out at the not very vast amount of a third of an ounce daily. The basis of most good creams is simply white wax, spermaceti, olive or almond oil, and rose-water or hazeline. Camphor can be added for whitening, but it is apt to dry the skin. By means of applying some variation of this prescription plentifully, in season and out of season, it is easy to defy tropical suns and Arctic winds. The rest of one's campaign against looking less than one's best should consist o? ice-cold baths, ten minutes' exorcise every morning, not more than three cigarettes a day, as much fresh air as possible, no late nights, and an average of eight hours in bed, the use of feet instead of wheels as a means of progression, and the avoidance of cocktails and a stuffy atmosphere. When in doubt, drink a pint of water, and, above all, don't be unkind I