Page 22 Advertisements Column 2

New Zealand Herald, Volume LXXIII, Issue 22356, 29 February 1936, Page 22

HOME MODERNISATION HANSON CONSTRUCTION | j" Specialists in Modernistic Homes, Invite you to inspect their Distinctive and Exclusive Designs i J *' ' r ft™— Hi -p" 19 CIVIC __l - .tM =lO4 theatre D FR F5 P WELLESLEY I (li I STREET WEST. fullest co-operation is gladly offered and schemes will be developed to carry out your ideas. prepare plans and specifications for open tender at nominal cost. And we build quality houses both small and large. BUILD The Government Subsidy will save you at least £SO. Consult D. GOLDIE & SONS LTDAbout Your Building Problems, etc. BUILDERS ! . Inquire about our fiaancial assistance to approved clients. D. GOLDIE & SONS, LTD. TIMBER MERCHANTS. Head Office: 7th Floor, .Auckland Electric-power Board Bidg... Queen Street. Mills: Poore Street, (Auckland.

UNTARNISHABLE CHROMIUM PLATING Electroplating, like many electrical devices and appliances, are associated with such well-known figures as Faraday and Galvani. It was in the year 1 789 that the latter was responsible mainly for the scientific reduction of metals by electricity, and in Germany, England and France eminent scientists hastened to endeavour to bring to the world in price and workmanship the commercial proposition of depositing such metals as silver on iron, etc., but it was left to Alexander Volta to complete the experiment and show the world that such metals as copper, silver and nickel were possible to deposit, in order to give relief to a large extent to the users of steel and iron who were experiencing great difficulties with the rust problem and the tarnishing of metals, such as brass and copper. Progress was, __ of course, slow, but like all scientific results difficulties were overcome. Gradually ; : _ the world was shown that ' j household articles were able j j to be silverplated, although __j expensive. Later nickel came ; to the fore, and many j €| , j|* articles were nickelplated to 1 4 | | give that brightness which ; | J seemed to industrialists to be j j A m the last thing in brilliancy. j Vf 11 At that time, through the jj| costly processes of the de- |1 position, neither nickel, sil- i f[i| ver nor copper were taken I Ip advantage of to any great , j sy* ' M extent, but the beginning of \ *■ W real industrialism in Eng- jg land, France and Germany jgj| Mill brought forward the demand ,|| /Jgwg, for brightness of metals and to-day electro deposition has 1 become a leading industry. | - Some forty years ago the discovery of chromium plating was brought before the public, but not commercially, and it was left until about the year when motor manufacturers saw the advantages of, this untarnishable finish for motor-cars. Like a flash khe word " chromium " spread over the civilised world, until to-day almost every household without exception contains articles chromium plated, such as stove tops, stove doors, califonts, towel rails, taps, door knobs, casement stays, and at present more than ever the builder of new houses would not think of having furnishings built into a house that were not chromium plated. This wonderful finish withstands all tarnish and only requires washing and drying. Many housejwives will, perhaps, remember the old —7~| days of polishing the copper / ,y\ califont; this was almost the /work of a morning.' All the door handles of necessity j [ had to be polished, then ~—— —... fj [ | th e taps and the doorplates. But now, by the scientific treatment of chromium plating these numberless articles, the housewife no longer | goes to bed dreading the next day's polishing before her. a Chromium plating is to the housewife a comparison as the horse to the motor-car. Chromium plating is a local industry, employing local employees who receive trade union wages, and is worthy of public patronage. ... —Article and illustration supplied by Auckland Electroplating Company, Limited. 313 Queen Street, Auckland.