Page 18 Advertisements Column 1

New Zealand Herald, Volume LXXII, Issue 22194, 22 August 1935, Page 18

/ttilne £ Choyce Words can scarcely describe the fascinating designs and weaves, colours and delicate pastels of the dainty Spring fabrics. Inspect the colour „ M e rchanSecond Floor, and at leisure review the extensive showings of Spring JViercn dise in every Department. SILKS I CUw\ WET H E ! • y LINENS, too, provide a wonCHOSEN FOR ITS EXCEPTIONAL VALUE AND FASHION IMPORTANCE CREPE CAPRI, 2/11 An entirely new weave just received silky textured and just the right weight for the smart Spring frock. Introducing many new and fascinating printings that are utterly irresistible Florals, Allover Leaf effects, quaint Forget-me-not designs, printings taken from an old-world garden, bold colour contrasts, delightful hazy effects, every colour of the rainbow is represented and the designs are exclusive to M. & C. 36in. wide. See the new Crepe Capri on the Special Selling Area,. Ground Floor. JUST A WHISPER— Polka dots will appear in the rain. Couldn't resist a lovely spotted rain cape to cheer me up on rainy days. Third floor. TAILORED ENGLISH DRESSING GOWNS in the Underwear Section are masterpieces of design and good taste —lovely soft, light-weight, woolly ones and beautifullyprinted Pure Silk ones From 59/6. They're worthy of a special visit. Found John on the First Floor trying to buy himself a hat. Without more ado got him into one of those new Tyroleans and marched him to the Tudor Room for a cup of tea and a spell of music, looking as smart as Spring itself. Discovered something new for my August Bridge Party—coloured matches done up in book form 20 to a packet, with either bridge symbols or cocktail recipes on the back. They're 1/- per packet'and ever so fascinating. Stationery Section. The New PIQUE and EMBROIDERED NECKWEAR on the Ground Floor is beautifully crisp and fresh. A dear little Richelieu collar and cuff set looks awfully smart on my brown wool frock. WATCH DOGS— Scotties, fox terriers and Sealyhams—they stand guard at the door with a wicked look in their eye and a mischievous flick of the tail. Ear-marked an adorable Scottie for Jean's birthday next month. In the Gift Section. ASK MISS THOMPSON TO CUT YOUR FROCK OR SUIT A McCALL SERVICE. UlllllllllliiMIIII:illl!IIIUIlHiniMlli:Mllllin!!tllllllllMIIIIIII|[||l!inlllliniH!IUIIIIIIIIIi:illlll!IIIMIIIMIIIIIIIUIIMnillllM!IIIM:!IIIIIIIIIIIIIIIMII!UIMIilMIIIMIIIIIin!lili:nilllllMU!UIIIMMIl:l!IIMMlnillMIIIMVIIM:lllllltlllini>MIIIIIIIIIIII'i;MIII!II BRAEMAR Straight Scotch and as light as a breeze—the new tailored Braemar All-Wool Cardigans. They're finely woven, delightfully soft in texture and cut to fit comfortably. Two styles—the short-waisted and the straight cardigan shape with fitted back. In Browns, Beige and dainty Pastel tonings of Spring, Pink, Lemon, Blue, Green, Marina and Cherry. S.W., W. and F.W.—Prices from 45/6. THIRD FLOOR \ M 4 v** '*! I BUTTONS - BUCKLES CLIPS—THE INSIGNIA OF A WELLDRESSED SPRING w Tootals Anti-Crease Fabrics . . . see the special Pylon display on the Ground Floor. Choose them to match, in Crystal, Prystal, Filigree, Wood—in colour with transparent edges—opalescent effects or novelty metals. There are buttons and matching buckle and clip sets to suit every type of ensemble —a shape to give added charm to the smartest frock or suit. Illustrated are just a few of the many novel and interesting new shapes to be found in the Notions Sections and the Jewellery Square, Ground Floor. Buttons from.... 1/3 dozen Buckles from ... 1/- dozen Clips from 1/- dozen a Button-holing Service Lace Department, Ground Floor. | <3/ V> T Viar K SUITS FOR SPRING Ml2—Smart, is it not, this delightful little twopiece Suit of light-weight Novelty Woollen. The youthful wide revers are of White Flat Crepe, contrastingly stitched. Sizes for ages 14 to 18 years. Royal, Wine, Nil Green, Sky—££/* Ml4—A novelty bow of spot, check or stripe ribbon is the first thing you notice about this charming Suit of light-weight Woollen. The unusual collar is closely stitched to match the pockets and cuffs. Low-placed pleats give fulness to the skirt. Sizes for ages 14 to 18 years. Dusky Pink, Leaf Green, Moss Green, Putty, Royal, Sky—j" a MAIDENFORM GIRDLES SECOND FLOOR iiimimmimiiimitmiiHiiMiimiiiiMmnitiiiiiiiiiimiiHUiiimiiimwiimiiMiHiiiiimiiimimniiimiiiiiiiiiifinuiiiiiiiituiiinniiiiiiißilli \ w*' \ THIS IS THE NEW SAI LOR So irresistible with its jaunty tilt, smart verandah brim and corrugated ribbon underbrim. As to trimming, there is a quaint ribbon motif at front. Then there are the severely straight brim styles' and many others equally attractive. Choose them in Lizeret and Pedaline straw —Brown, Beige, Navy, Black, and all the smart tonings of Spring. 25/6 CROQUOL The New Permanent Wave iiiiinin MILNE & CHOYCE Ltd. QUEEN STREET AUCKLAND

What to Do When Nerves Go Wrong Nervy Days and Sleepless Nights. Men and women who suffer from weak nerves, who tire easily, don't sleep, have brain fag, low vitality, general weariness, loss of strength, dulled ambition, lack of will power, or any of these symptoms that so surely arise from poor, unsteady, unstrung nerves, or nerve force run low, should try eating a little Phosphorated Iron with their meals for a few days, and observe results. This preparation is the greatest ginger-up stimulant and nerve vitaliser ever known for putting back the good old " ginger," ambition, courage and real vital energy into a tired, rundown and shattered nervous system. Here is a test worth trying. The next time you feel tired, blue, or when vour nerves are fairly crying out. eat a couple of Phosphorated Iron tablets. Then wait for just a short while and observe results. Phosphorated Iron seems to go straight to the nerve cells and start work the minute it reaches the in. It brings an almost amazing change from that awful, dull, weak, lazy, " don't-give-a-hang " feeling to brightness, strength, clear-headedness and courage. It calms and strengthens the nerves of people who get the jumps and fidgets, and gives them poise, power and tremendous reserve energy. Phosphorated Iron is absolutely harmless, contains no habitforming drugs, and is always safe, easy, pleasant and efficient. All reliable chemists sell it (60 tablets to the package), on-an absolute guarantee of satisfaction or money back.