Page 15 Advertisements Column 2

New Zealand Herald, Volume LXXII, Issue 22018, 26 January 1935, Page 15

for over 40 years .. ♦ a filter-tip that holds throat irritants in check l I 'A THROAT irritants cannot be removed from tobacco in course of manufacture because they only assert themselves when the cigarette is being smoked. They are a byproduct of combustion. And the filter-tip contains the only substance known to science capable of holding them in check. That is why men and women who value physical fitness are welcoming "du Maurier " Virginia the cigarette that can truly claim to be non-irritant. Another reason is that the filter-tip reveals a wealth of flavour and fragrance hitherto hidden. By cutting out the bad, the good is emphasised. Fine Virginia leaf becomes even more delectable. The proof is in the smoking. mm Professor A. M. Low, D.Sc., Ph.D., M.1.A.E., etc., the distinguished Scientist and Research Physicist, says/ k " The du Maurier filter-tip is a simple Bk and effective application of a recogvised scientific principle .... The raigßsfl|k materials of which it is composed posMm sess the specific property of trapping irritant particles of every kind, and the selective capacity which permits the proper flavour of the cigarette to • be appreciated." THE du Maurier filter-tip has * seven tangible advantages ... It protects the lips and teeth.from stain . . . It retains irritant "acrids" and therefore, the only effective method of preventing smoker's throat . . .It collects tpbacco tar, thus guarding physical fitness . . . It stops bits of tobacco getting into the mouth ... It avoids burning the tongue ... It makes the smoke delightfully sweet and tool, bringing out the flavour ... It gives a cleaner, healthier and more satisfy* ing smoke. NEW PRICE NOW OJ FOR od 10 du MAURIER FILTER TIP VIRGINIA Issued by the Manufacturers of du Maurier Cigarettes, 217 Piccadilly, London, W.I.

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- M get hold OF for dry cleaning J _ AND gYEING THAT pLEASES ffC J MOODY'S DYE WORKS LTD.